TCU Entrepreneurship Department

In the latest feature from Texas Christian University Magazine, Keith Hmieleski, Professor of Entrepreneurship, and the Robert and Edith Schumacher Executive Faculty Fellow in Innovation and Technology TCU Department of Entrepreneurship and Innovation Texas Christian University - M.J. Neeley School of Business shares his insightful journey and pioneering research in entrepreneurship.

Drawing from his background in psychology and business, Dr. Hmieleski delves into the critical role of personality characteristics like optimism in entrepreneurship, the significance of shared leadership in fostering innovation, and the intricate balance between improvisation and strategic planning. His work not only contributes to an understanding of what drives entrepreneurial success but also highlights the importance of aligning personal values with professional endeavors for a fulfilling life.

Great read for those interested in the psychology behind entrepreneurship and the practical applications of these insights in business education and beyond.

Congratulations to our Marketing & Entrepreneurship senior from Denver, CO, who embodies the TCU Neeley promise by unleashing her potential with leadership at the core and innovation in her spirit. She led her team to victory in a marketing campaign program with the Dallas Mavericks, and their activations will be featured in the Mavericks’ marketing campaigns.

Her journey doesn’t stop there; she’s secured a spot in a summer boot camp in LA and will be working with giants like McDonald’s and Apple. Additionally, she’s very active in her Church , chartered Kappa Delta Chi ( ) on campus, is a Dr Pepper tuition toss winner, does Marketing & Social Media Management for , works for , was a Frog Camp leader for Challenge A, interned in video production with TCU Athletics, owns and manages , pitched in the entrepreneurship CREATE competition, is active in the Entrepreneurship club, was recently cast for the show Landman, and has been in TCU’s Lead On commercial. We’re proud to have such a dynamic and driven student representing TCU’s values of leadership.

Professor Banos spoke to the MBA Marketing Association students about his career path, entrepreneurship in marketing, and NIL. He covered several key topics, such as brand activations, smart ad spend, NIL tie-ins, and the analysis of intelligent KPIs and ROI. His experience with Fortune 500 brands, agencies, and brand deals effectively piqued the students’ interest.

Congratulations to Forrest Williams, a junior majoring in Entrepreneurship and Innovation and Finance in Real Estate. His innovative creation of a lifesaving product has secured him a spot on the 2023 Poets&Quants list for Most Disruptive Startups. Forrest’s invention, a wearable device that alerts a cell phone if a child falls into water, embodies the entrepreneurial spirit and practical innovation we value highly. Drawing from his life experiences and academic pursuits, Forrest’s Waterwatch concept exemplifies the innovative mindset we foster.

Read more on this Forrest’s invention in the linked in our bio.




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Join us in celebrating entrepreneurial spirit at TCU! Don’t miss “Against All Odds: Stories of Grit and Determination,” featuring TCU’s own Maiden Twins, Terrence and Tim. From TCU Football legends to powerhouses in commercial banking and real estate, their journey is a testament to what determination can achieve. Beyond their business success, the twins are impacting lives through their non-profits, Two Wins and the Maiden Foundation. This event, hosted by the Office of Inclusive Excellence, is a chance for all of us at TCU to engage with diverse leaders who are shaping our world. Mark your calendars for Friday, Feb 9, from 1:00 pm to 2:30 pm, and be part of this inspiring dialogue. Let’s come together to learn, be inspired, and celebrate the entrepreneurial spirit that thrives within our community!

Our Venture Builder closing ceremony was an incredible celebration of student innovation and real-world impact. This 14-week program connected TCU students with under-represented small businesses, allowing them to apply their classroom knowledge to real-world challenges.

With guidance from experienced mentors, our students tackled problems, developed solutions, and witnessed their ideas making a tangible difference. This is the true essence of the entrepreneurial spirit – combining passion with practical experience to make a positive impact.

At the Neeley School of Business, we remain committed to our promise: "unleashing the human with leadership at the core and innovation in our spirit." Through programs like Venture Builder, we empower our students to go beyond textbooks and tackle real-life problems with the support of dedicated faculty like Cedric James.

This program is more than just an academic exercise. It's an opportunity for our students to develop valuable problem-solving skills while making an immediate and meaningful impact on their community. We're proud to witness their growth and celebrate their success.

Join us for an afternoon of innovation and impact as our students showcase their entrepreneurial spirit.

Witness the power of collaboration as aspiring venture builders connect with local businesses to tackle real-world challenges.

Be a part of this inspiring event and experience the transformative power of entrepreneurship.

TCU's entrepreneurial spirit shines bright in the success of Lindsey Dixon, an MBA student who transformed her love for vintage TCU apparel into a thriving business, Fans Vintage . In 2020, under the guidance of Professor Michael Sherrod's venture ideas class, Lindsey's business concept took flight, generating an impressive $25,000 to $30,000 in sales during the semester. Today, Fans Vintage is projected to reach a remarkable $500,000 in total sales, a testament to the transformative power of TCU's entrepreneurial education.

Lindsey's journey exemplifies the entrepreneurial spirit that TCU fosters, empowering students to turn their ideas into reality. Professor Sherrod's mentorship and the vibrant TCU entrepreneurial community played pivotal roles in Lindsey's success. Her story serves as an inspiration to all aspiring entrepreneurs, demonstrating that with passion, perseverance, and the right guidance, anything is possible.

Michael Sherrod, Entrepreneur in Residence at TCU’s Neeley School of Business, recently took center stage at the Fort Worth Convention Center, sharing insights on leveraging ChatGPT for innovation in local government.  

As a seasoned entrepreneur with a rich background in founding or co-founding 18 companies, including Black Dove Media and AOL Local, Sherrod highlighted the transformative potential of generative AI tools.  

In his address, Sherrod emphasized the need for responsible AI use, foreseeing both a "tsunami of innovation" and potential challenges in misinformation.  He urged city employees and officials to stay vigilant and engage critical thinking skills when integrating AI into their operations.

As our William M. Dickey Entrepreneur in Residence, Sherrod continues to be a driving force in fostering entrepreneurial spirit at TCU. His visionary leadership and wealth of experience make him a guiding light in navigating the dynamic landscape of AI and entrepreneurship.  

Read more: https://fortworthreport.org/2023/10/25/chatgpt-is-coming-to-your-local-government-how-will-fort-worth-put-it-to-use/?utm_source=Fort+Worth+Report&utm_campaign=bc8dbab413-EMAIL_CAMPAIGN_2023_10_24_08_11&utm_medium=email&utm_term=0_-bc8dbab413-%5BLIST_EMAIL_ID%5D&mc_cid=bc8dbab413&mc_eid=694629b6ca

The TCU Neeley School of Business has once again demonstrated its commitment to fostering entrepreneurial spirit by securing a remarkable position in The Princeton Review's prestigious ranking of Top Undergraduate Schools for Entrepreneurship in 2024. Standing tall as the No. 27 institution nationwide and the No. 3 powerhouse in the Southwest region, Neeley reaffirms its dedication to unleashing human potential through leadership and innovation.

We want to extend our heartfelt thank you to Mike Beckham , CEO of for delivering an insightful and inspiring guest lecture on the "10 Key Mindsets of Entrepreneurship" in Dr. Devin Burnell Entrepreneurial Leadership class. Mike's talk resonated strongly with our students, providing them with valuable lessons and practical wisdom to guide their entrepreneurial journeys.

Mike's insights highlighted the importance of adopting key mindsets to succeed as an entrepreneur:

▶️Have a bias ACTION: Don't let overthinking paralyze you. Take initiative and make decisions, even if you don't have all the information.

🔬Build a muscle of EXPERIMENTATION: Approach your business ideas as hypotheses to be tested and validated. Pivot when experiments fail, as it's all part of the learning process.

✨Embrace a GROWTH MINDSET: Believe in your ability to learn and grow. This mindset will empower you to overcome challenges and achieve your goals.

⚙️Have a PROCESS orientation: Concentrate on the things you can control, and the results will follow.

Mike Beckham's talk emphasized the significance of cultivating an entrepreneurial mindset—a way of thinking that successful entrepreneurs adopt to thrive in uncertain environments and build new ventures. Yjank you Mike Beckham your contribution to enriching our students' entrepreneurial education.

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Learn about the rapidly evolving and complex world of NIL happening in collegiate athletics AND high school athletics.

Enroll in the Entrepreneurial NIL Class (ENTR 30113) this
Spring 2024!

Yes, open to all students regardless of major or minor.

The class focuses 100% on NIL

Topics will include:
-Entrepreneurial Brand Development and Deployment
-Contract Management
-Business Creation & Formation
-Taxation & Legal
-Financial Literacy
-Emerging opportunities

DM us for more information! Class will get full quick!










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