PropelGrowth

Happy Holidays!

Hope you're having a wonderful Thanksgiving.

Lots of people want to be like Spammy Davis, Jr. Makes sense. It's easy to send automated pitch-slappy promos.

But is it effective?

Perhaps in some cases. But the busy professionals I come across are wary of inauthentic messaging. They can spot artificial content — or at least feel that something's off. They avoid it like dog p**p along the walkway.

Now don't get me wrong, I'm all for automation. Streamlining repetitive processes. Check. 👍🏾

Engaging with other human beings. [Cue sad trombone sound] Whomp, whomp! 👎🏾

The rising tide of AI-generated content will soon become a tsunami of mediocrity.

Google gets it and assesses content by their E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria. This means that in addition to filtering out AI content, Google will seek to reward authentic authorship — consistent, on-topic content attributed to a person.

It's becoming even more important to show up as an authentic human.

In 2025, more customers will be turning to AI to ask questions and search for resources.

You need to be the answer to their questions. Not just another vendor pumping out specs.

Wherever you show up online (or in email), it'll be a place where busy professionals are trying to get important stuff done. They'll be looking for engaging, easy-to-read, relevant information.

Anya Ciecierski recently shared a post by Shannon Mullins that caught her eye on the ERP Software Blog. The article wasn’t just popular — it stood out because it was well-written and hit the mark for its audience. Anya mentioned that it read like Shannon actually had actual experience with the products she's talking about.

Check it out: https://bit.ly/4i4IjM1

So now my question to you is, how are you going to rise above the noise in 2025?

🌟 2025 can be your year to stand out and rise above the noise.

Blending in is for wallpaper. If you really want to stand out next year, it’s not about shouting louder — it’s about showing up smarter.

Thought leadership is the key. More than sharing spec sheet info; it’s how you become the trusted guide to help customers solve their problems.

We’re hosting a webinar to help you do just that:

💡 "From Conversations to Conversions: How to Master Being a Thought Leader to Build Credibility in 2025"

🗓 Thursday, December 5th, 2024
⏰ 3:00 PM EST | 12:00 PM PST

In this webinar, we’ll cover:

🔑 How to align your expertise with what your audience actually cares about.
🔑 How to craft content that grabs attention and drives action.
🔑 How to build authority so you’re not just invited to the table — you’re leading the conversation.

Check out our team of experts:

🎙 Candyce Edelen & Phil Donaldson (PropelGrowth)
🎙 Marie Wiese (Marketing Copilot ®)
🎙 Anya Ciecierski (ERP Software Blog)
🎙 Cheryl Salazar & Michelle Glennie (The Partner Marketing Group)
🎙 Peter Matejcek (INhouse Video)

2025 is not the year for "same old, same old." It’s the year to own your space, build trust, and influence the decisions that matter.

Register here and let’s get your 2025 strategy locked and loaded:

https://www.learning.propelgrowth.com/joint-webinar-on-thought-leadership

Ready to stand out and make waves next year?

As marketing adapts to AI-enabled search, thought leadership is increasingly important for attracting and building trust with your target prospects.

As a , you already have the raw material in-house to create extraordinary thought leadership.

Join us at the BizApps Partner Marketing Preconference.

We'll show you how to mine in-house conversations and project materials and turn them into client-centric content that

• attracts your ideal prospects
• differentiates you from competitors
• builds trust with your target audience

With a simple framework (and a little AI), you’ll see how easy it is to become the go-to authority in your market.

AND - you'll get our framework and AI prompts in a guide that walks you step by step through the process to turn conversations into content GOLD!

Don’t miss out on this opportunity to learn a high-impact approach that works. Will we see you there? You do need a separate ticket to attend the preconference.

Cost is $699. And it's so worth it! Marie Wiese and John Siefert have put together an amazing program that will help you optimize your marketing strategy.

One of the best things about doing Denver Startup Week is the audience engagement. This morning's session saw a full room and fielded lots of questions. The conversation continued outside the auditorium afterward.

We met some cool people and had great conversations. Always worth the time.

Another wonderful Denver Startup Week session! Such great engagement!

Now, it’s off to an online Accelerator session, then back to more live events tomorrow! 👍🏾

We’re ready for Candyce’s Denver Startup Week session! 👍🏾

www.linkedin.com

Find out if you should get verified on LinkedIn with their profile "shield" badge from identity confirmation documentation.

Pros and cons weighed on expected privacy concerns, credibility gains, current badge value versus anticipated future necessity.

https://www.learning.propelgrowth.com/blog/linkedin-verification-should-you-get-that-little-gray-shield

LinkedIn Verification - Should You Get That Little Gray Shield? Find out if you should get verified on LinkedIn with their profile "shield" badge from identity confirmation documentation. Pros and cons weighed on expected privacy concerns, credibility gains, current badge value versus anticipated future necessity.