09/22/2016
Kellogg Sports Business Club
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Sports Business Club @ Kellogg School of Management
Professional sports continue to engage consumers on deep emotional and social levels, and the importance of understanding the needs of fans continues to grow. Innovative fan research techniques have resulted in tangible activation of consumer insights through game day experiences, ballpark renovations, and brand enhancements. The data-driven research methods currently utilized by sports organizati
09/22/2016
Calling all Kellogg Alumni working/interested in the sports industry: we have a new linkedin page! Join this group to stay in touch with fellow classmates in sports and to support the growth of the sports network at Kellogg.
Welcome back to campus, everyone! Be sure to look out for the SBC table at the CLUB FAIR on Fri, Sept 16 at 4:30 in the Atrium!
08/14/2016
NU Football is right around the corner again! Use promocode: NUGRAD to get a special Kellogg package.
01/20/2015
Tickets are now live for the 2015 Conference: https://www.eventbrite.com/e/kellogg-school-of-management-2015-sports-business-conference-tickets-15203277412
Kellogg School of Management 2015 Sports Business Conference Re-Defining Growth: Leveraging the Latest Innovations to Capture Fan Value April 18, 2015 **TICKETS ARE NON-REFUNDABLE** https://kellogg.campusgroups.com/sportsconf/home/ ------------------------------------------------------------------------------- Fans, analysts, and front offices today con…
01/16/2014
Tickets, get your tickets. Tickets for our 2014 Conference are now live:
https://www.eventbrite.com/e/2014-kellogg-sports-business-conference-tickets-10189315517
Website to follow shortly!
2014 Kellogg Sports Business Conference Fandom on the Field & Beyond: Harnessing Fan Engagement in Sports February 22, 2014 Please visit our website for more information **TICKETS ARE NON-REFUNDABLE** ------------------------------------------------------------------------------- Professional sports continue to engage consumers on deep…
Tentative Agenda for February 22nd (Allen Center):
8:00 - 9:15 AM Registration/Breakfast
9:20 - 9:30 Welcome
9:30 - 10:25 Keynote Address: David Cornwell, Gordon & Rees
10:30 - 11:25 Panel #1: Sports Branding: Year-Round Fan Activation: Vince Gennaro (SABR), Beth Grabowski (Chicago White Sox), Jennifer Cadicamo (Detroit Lions), Hussain Naqi (Jacksonville Jaguars)
11:30 - 12:20 Pick One:
Panel 2A: Outside the Stadium: Sports Sponsorship: Derek Rucker (Professor, Kellogg School of Management), Mike Gressle (US Soccer), Brett O’Brien (Gatorade), Liz Kaiser (VISA), Danny Koblin (Wasserman Media Group)
Panel 2B: The Globalization of Your Brand: Reaching New Targets: Kevin Blackistone (ESPN), Tommy O’Hare (YouTube Sports), Judd Williams (NCAA), Dennis Wellert (Dolphins), Brian Goldstein (McDonald’s Global Sports)
12:30 - 1:25 Boxed Lunch Case Study: 160over90 and the Philadelphia Eagles
1:30 - 2:25 Keynote Address: Isiah Thomas, Legendary Sports Icon, Businessman, Philanthropist
2:30 - 3:30 PM Networking
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Location
Telephone
Address
Evanston, IL
60201
60201