Kellogg Sports Business Club

Kellogg Sports Business Club Sports Business Club @ Kellogg School of Management

Professional sports continue to engage consumers on deep emotional and social levels, and the importance of understanding the needs of fans continues to grow. Innovative fan research techniques have resulted in tangible activation of consumer insights through game day experiences, ballpark renovations, and brand enhancements. The data-driven research methods currently utilized by sports organizati

ons remain relevant across all industries, and Kellogg is primed to lead this pivotal discussion on fan engagement: “Fandom on the Field and Beyond: Harnessing Fan Engagement in Sports”. The school known for understanding the consumer must create a platform for industry professionals to collaborate and share industry-leading ideas around unlocking the sports fan and his or her revenue potential.

Address

Evanston, IL
60201

Telephone

+1 (847) 491-3300

Website

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