Shoot and Thrive - Business Education for Photographers

It’s wild how many photographers have incredible work,
But their portfolio is accidentally working against them.

It starts with redefining what a portfolio actually is - it’s not just the tab on your website. It’s everywhere you display your work that a client comes across.

I used to think “let the work speak for itself” was the noble, artistic thing to do. But the truth is, clients don’t see what you see. They don’t understand the nuance, the intention, and the choices you made. They’re not living inside your head.

They need context.
They need clarity.
They need guidance.

And when your photos are placed intentionally with the right balance, the right mix, and the right narrative supporting them, the entire experience of your work changes.
For them… and for you.

This week’s Group Coaching is all about this.
Not just “what” to show, but how to create a portfolio that actually supports your brand message and promise instead of confusing it.

If you want the full walkthrough, I’d love to have you join us on Wednesday inside The Photography Business Academy. And by the way, ifyou’re unsure, grab the 7-day free trial and come see what it feels like to be supported at a deeper level.

Your photos deserve to be seen and felt the way you intended.
Let’s make sure they are!

✨ 5 Business Lessons I Learned About Photography from Eloping in Iceland

Running a photography business isn’t just about taking great photos. It’s about creating experiences that our clients will never forget.

When I eloped in Iceland, I saw the client journey from the other side, and it completely changed how I approach everything from pricing to communication and client prep.

Whether you’re a wedding photographer, elopement photographer, or family photographer… these lessons are everything.

Comment the word “Experience” and I’ll send you more info on our client experience course!

What if you stopped hoping for bookings…
and started getting booked with intention?

📅 October 20–21

We’re going live for the most valuable free photography business event you’ve ever seen - and yes, we mean that.

This isn’t a fluffy webinar.
It’s a mission.

A mission to help you…

✅ Build a brand that attracts inquiries on autopilot
✅ Create a website that sells before you speak
✅ Use blogs and SEO for long-term lead generation
✅ Price with profit in mind
✅ Design a client experience that creates raving fans
✅ Market with strategy instead of burnout
✅ Sell with confidence, not pressure
✅ And build a business that actually gives your life back

Oh — and we’re giving away 2 secret gifts on the live that you will not want to miss. No replay. No exceptions.

👇 Comment INTENTION and we’ll make sure your spot is secured.

Feast-or-famine income doesn’t have to be your reality as a photographer!

Too many photographers ride the rollercoaster of peak season highs and off-season lows - leaving money (and peace of mind) on the table. But passive income can change that.

I have been exploring ways to expand my income beyond just my day-to-day "job" of offering photography services for many years, and now (thankfully) these alternative income sources do a lot for my family and I.

From setting up automated print sales, to re-engaging past clients, to affiliate marketing (and a lot more!) - there are ways to earn beyond just simply doing client sessions.

These income streams smooth out the dips and create long-term stability in your business.

We've put together 9 Passive Income Ideas for Photographers that you can start exploring today.

Want the full list? Comment PASSIVE and I’ll send you my in-depth guide: Passive Income for Photographers. 😁

AI is changing the photography industry (like so many others), but it does not have to erase your value. In reality, the winners will use it to work smarter while doubling down on the human moments that machines cannot create.

AI can can do a whole lot... streamlining culling, editing, and admin so you reclaim time for creativity, client experience, and rest. The key is discernment. Use AI where it helps, avoid it where it hurts (and admittedly, it can sometimes be hard to even recognize where it hurts!).

Keep your copy in your voice, keep your client communication personal, and keep an eye on the ongoing ethics and legal concerns that arise from AI usage and growth.

If your interested in reading more about the pros, cons and opinions of AI and it's influence on professional photographers, you'll want to check out a recent blog post I put together.

Comment AI and I’ll send you my AI for Photographers blog post so you can move forward with intention and confidence! 😁

Feeling like everyone else has it figured out while you’re still fumbling with gear, posing, or pricing?

You’re not broken. You’re building.

Imposter syndrome is common in creative work because our art is personal and public.

The fix isn’t empty affirmations.

It’s targeted reps, better reframes, and real support. When you master key skills, reinterpret the signal, and surround yourself with constructive community, the spiral quiets and your momentum returns.

If you want practical steps you can apply this week, I put together a deeper guide that blends mindset, systems, and skill-building. It’s the exact framework I wish I had earlier.

Comment IMPOSTER and I’ll send you the full resource: Battling Imposter Syndrome in Photography: A Personal and Practical Guide.

Ghosting hurts, but most of the time, it’s not personal.

It’s not because you’re bad at what you do.

It’s because something important was missing in how your business communicated value, built trust, and stayed present.

This carousel just scratched the surface.

Inside Booked With Intention, we walk you through every part of the client journey - from attracting aligned leads, to building a brand people feel in their bones, to converting with integrity.

It’s not just a course. It’s a full transformation.
And it’s completely free.

Comment “Intention” and we’ll send you the details the moment it drops.

Your style isn’t hiding in a preset.

For years, I obsessed over finding the ‘perfect’ tones. The right look. The magic preset that would finally make my work feel like me.

But when I zoomed out, I realized my style had almost nothing to do with sliders or presets… and everything to do with what I wanted my photos to say.

When I defined my brand - my mission, my why, who I serve - my editing finally had direction. It stopped being guesswork. It became an extension of the story I wanted to tell.

If you’ve been chasing the perfect edit, maybe the missing piece isn’t in Lightroom at all.

Comment ‘brand’ and I’ll send you our free brand audit to help you uncover what’s really at the heart of your style.