Moxie for Kids

🫶🏻 Decades of research from Harvard’s EASEL Lab point to the same conclusion: children build emotional skills through repeated interactions with the adults they trust most.

😵‍💫 That development takes shape over time—in moments of frustration, conflict, disappointment, and trying again after something doesn’t go as planned.

💪🏽 These everyday interactions may seem small, but they’re where children learn how to stay calm, recover, and move forward.

🧠 Moxie translates this research into short, parent-led activities that help families build emotional skills together at home.

🌟 Follow along as we share practical insights to help raise resilient kids—and send us a DM if you'd like your school to make Moxie available to families like yours!

📚 In a study published by the American Journal of Public Health, researchers followed children from kindergarten into early adulthood and found that the social and emotional skills they developed through ages 5–6 were linked to outcomes 13-19 years later—across school, work, and mental health.

The early years matter, and so much of that foundation is built at home, in the interactions children have with the adults around them.

➡️ Swipe to learn more, and send us a DM to learn how to bring Moxie to your kids' school! ✨

A lot of parenting happens in parallel.

Supporting a child through frustration while managing your own response, and holding the moment together while also trying to move the day forward.

It’s a skill set that doesn’t get talked about much—but it shows up everyday.

When does this feel hardest in your day?

Most of what shapes a child’s emotional development doesn’t happen in a single moment.

It builds over time, through the same situations showing up again and again: Frustration, conflict, and trying again after something didn’t quite work.

How parents and caregivers respond in those moments—what we model, how we guide—starts to add up. Over time, those patterns shape how a child learns to handle challenges, navigate relationships, and regulate their emotions.

What’s something you’ve seen your child get better at over time?

Most tools are built for kids to use on their own 🙅🏽‍♀️

Moxie is built for you to use together 🤲🏽

Short, guided experiences that carry into everyday life—so the skills don’t stay stuck in the moment.

➡️ Swipe to see how it works!

What kinds of activities help you and your child connect best?

70% of parents say they could use more support for their child’s emotional well-being ❤️‍🩹

The opportunity to fill that gap is significant—and it shows up in regular, everyday moments; after school, during dinner, the bedtime routine, and in situations that require flexibility or don’t have clear answers 😵‍💫

❓ As a parent, where do you need the most support right now?

A lot of emotional learning happens in school, but it doesn’t just stay there 🎒 It continues at home in regular conversations, routines, and the everyday moments families navigate together 💬

A lot of parents feel they don’t have tools or clear structure to support it—and the need is growing:
😔 1 in 5 children faces a mental health challenge before age 14
⛔ Many don’t receive support
🫶 Most parents are looking for more ways to help

Moxie is being built to bridge these gaps—bringing simple, research-backed ways for families to build emotional skills together, right in the flow of everyday life!

Interested in learning how your kids' school can pilot Moxie for free? Just send us a DM ✨

4pm doesn’t always look like a meltdown 🌪️

Sometimes it looks like play, energy, overstimulation, boundary-testing, frustration, and navigating after-school sibling play while you're cooking dinner and getting someone ready for soccer practice 🥁 ⚽ 🍽️

For a lot of families, the hours after school are full of these puzzle pieces of an ordinary evening—where kids are processing their day, testing limits, and figuring things out in real time.

And as parents, we're right there with them, doing our best to manage both what’s happening in front of them and their own capacity for it.

For these in-between moments, a little more structure—and a little more support—can go a long way 💪

What does 4pm look like for your household?

📚 Kids spend most of their day in school.

But what shapes how they handle frustration, navigate friendships, and recover after things don’t go as planned happens somewhere else: At the dinner table. Getting ready for soccer practice. At a friend’s birthday party. In the back seat running errands.

These ordinary interactions matter more than we think—and a lot of families are navigating them alone.

🌟 Introducing Moxie: We're building something different to help parents guide their kids through these moments—with simple, practical ways to support how children learn to handle big feelings.

🧠 Grounded in decades of Harvard EASEL Lab research and designed for everyday routines, Moxie helps families build emotional skills through the moments they already share.

We're having great talks with parents and teachers like you about how Moxie can move the home and classroom from chaos to calm. Want more info on how to make Moxie available in your area? Send us a DM!

Follow along as we share insight on raising resilient kids 💪