Serving Alcohol Inc

It’s National Cookie Day, and we’re celebrating life’s sweetest pairing — good company and something delicious to share. From breakroom treats to dessert menus, cookies always find a way to make people smile.

Here’s to the hospitality pros who serve up those little moments of comfort every day — behind the bar, in the kitchen, or at the front of the house. You make every day a little sweeter.

Help shape the future of responsible alcohol sales and service.

Serving Alcohol is conducting a 2025/2026 Responsible Alcohol Sales & Service Industry Survey, and we’re seeking insights from owners, managers, servers, sellers, and frontline hospitality professionals.

Your experiences and insights will help inform a new annual industry report, which will support safer service, stronger training, and better operational practices nationwide.

🕒 Takes 20 minutes or less
🎁 Chance to win a $50 Amazon gift card
📅 Deadline: Jan. 7, 2026
Make your voice count.

Take the survey now!

https://forms.gle/qGT7knk8mCM2X6m49

This Thanksgiving, we’re grateful for the incredible hospitality professionals who work tirelessly to make every celebration special — from bartenders and servers to managers and owners who keep their teams running strong.

At Serving Alcohol, we’re also thankful for our own team, our partners, and our customers who trust us year after year to provide responsible, state-approved training and certification.

Wishing you all a safe, joyful, and well-deserved holiday filled with good company, great food, and gratitude.

Intervening early when a guest is impaired isn’t just good service—it’s good business. Our latest blog explains actionable techniques for staff to identify signs of impairment and intervene smartly and confidently.

Check it out: https://servingalcohol.com/interventions-alcohol-service-impairment/