11/20/2023
đŁLONG POST BUT SO WORTH IT!!!
This is the calculation of my email listâs average open rate since our rebrand in March. We have sent out a total of 16 emails to a list of over 1300 subscribers.
Next are the average email open rates across industry according to Hubspot as of September 2023.
I donât know about you but like the great TayTay once sang,
âIâm feeling 22!â
And by 22, I mean seeing this number gave me a surge of serotonin so great that I felt the carefree joy of my youth.
And I know youâre reading this thinking, shut up and tell me how you did it.
Well if you havenât bought the planner yet Iâm not telling you!
Get the planner Now: https://boldifi.com/products/digitalplanner
S**E đ
I leave the gatekeeping to my competitors.
If youâve gotten this far into the email then I think you have an idea of my strategy when crafting my email copy.
ENTERTAINMENT!
I use a combination of humor and information to update you guys on the latest trends in online business through storytelling.
I know that being entertaining isnât objectively easy, but YOUâRE NOT BORING. Use the questions below to figure out your entertainment style.
Typically your entertainment style aligns with the kind of entertainment you consume yourself. I personally love to laugh so if an email doesnât at the very least have a spicy subject line, itâs off to spam you go.
So letâs get into it.
â¨Are you one of the last people on earth that reads physical books? Do you gain gratification from personal development?
Youâre a motivational writer. Your sweet spot is the hero journey. Donât be afraid to use transparency with your audience to bring them along with your very own ârags to richesâ story.
đĄIf youâre gonna do one thing, thatâs creating a vision board every year. You love trying new technology in business and life. And yes you daydream about your Forbes cover story, but itâs a productive practice.
Youâre a visionary writer. Be mindful that you have a tendency to paint a vivid picture but not everyone has time to read long emails. While youâre painting rainbows in your copy be sure to do so from the perspective of your audience. This will keep them hooked on each sentence in your email; even if it reads more like a novel. đ¤ˇââď¸
đDo you consider yourself to be better than everyone else just because you listen to NPR?
(No shame, I kinda do đ¤Ť) Youâre quick to scroll past posts that donât get to the point within the first paragraph. You read for reward, and are slow to engage with any content that doesnât teach you something new.
Youâre an informational writer. Unlike visionary writers, you tend not to be as descriptive in your writing. Use visual elements like graphs to your emails and explain the information being presented. Also donât be afraid to let your hair down. Your audience will appreciate your research, but adore your stories when told in the right way.
Okay, thatâs a little overview of the kind of writing may work best for you to adapt in your email marketing. Attaining this tone is a great way to develop brand consistency, foster community, and warm up leads.
Want a little bit more help with this?
Enroll in the incubator program to get access to our private facebook where you can ask me unlimited questions on any and everything about your business, including our copywriting style.
Investment: OTP $600
(price doubles to $1200 in 2024)
Payment plans available upon request.
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