08/20/2026
Before you print or post, make sure you have the right file! đ
If youâve ever opened your brand folder and thought, âOkay⌠but which one am I actually supposed to use?â Youâre not alone. đ
Your logo and brand assets comes in several different file types because each one serves a different purpose. Hereâs your quick guide:
⨠AI â The original editable Adobe Illustrator file. Best for making changes to your logo or creating new versions.
⨠EPS â A vector file used by professional printers and sign makers. It scales to any size without losing quality.
⨠PDF â A versatile vector file that can be easily viewed and shared. Great for printing and sending to vendors.
⨠PNG â A high-quality image with a transparent background. Best for websites, social media, presentations, and other digital uses.
⨠SVG â A web-friendly vector file that stays crisp at any size. Ideal for websites, apps, and other digital interfaces.
⨠JPG â A standard image file with a solid background. Best for emails, documents, and situations where transparency isnât needed.
Save this post so the next time someone asks you for your brandâs files, youâll know exactly which one to send! đâ¨
And if your brand folder is currently a collection of files you hope are the right onesâŚwe should probably talk. đ