Longwoods International

A respected leader in marketing, advertising, and public opinion research specializing in ROI, Image, Brand Strategy, and Travel & Tourism.

Established in 1978 as a market research consultancy, Longwoods International is a respected leader in tourism market research, brand strategy and ROI research. With offices in Toronto, Wisconsin, Ohio, Arizona and Texas, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim. Leadership in communications research

A

s professor of psychology turned businessman, Longwoods' founder Dr. Bill Siegel made it his mission to develop research tools for the market research industry that address the needs of marketers and senior decision-makers. He switched from academia to market research in 1976, when he was invited to design and manage a multimillion dollar advertising ROI study for the CEOs of the telephone companies across Canada. Since then, he has continued to apply his skills as a scientist to position Longwoods as a leader in communications research with an impeccable reputation for quality and credibility. Our Consultancy Focus

The cornerstone for most market research companies is data collection: telephone, mail panel, shopping mall, focus group, and now online interviews. Longwoods, on the other hand, is an added-value consultancy that is independent of fieldwork. We work with major multinational firms to collect the highest quality data using the most appropriate methodology available. We then apply our expertise to move beyond numbers to strategic insight that helps guide clients’ marketplace success. Proven, award-winning methodologies

Soundly grounded in scientific principles, our research methodologies have been peer-reviewed, intensely scrutinized by legislators and the media, and critically evaluated by academics and economists. Our scientific integrity has been recognized with numerous Best Practice awards, as well as invitations for speaking engagements across North America. Longwoods’ research is regularly cited in the broadcast and print media, such as CNN, ABC, The New York Times, the Washington Post, the Christian Science Monitor, Newsweek, and the Times of London. View Our Locations:
http://tab.fo/LongwoodsLocations

05/29/2026

Our very own Amir Eylon was the guest author for “The Final Word” column in this week’s USAE Newspaper! (Link to this week’s edition in the comments below…)

05/28/2026

Our very own Amir Eylon will be on stage sharing the highlights and insights from our groundbreaking Longwoods International study on Accessible Travel conducted on behalf of TravelAbility at the Destinations International Annual Convention in Travel Portland!

05/25/2026

Wishing all of our clients, partners, colleagues, family, and friends in the U.S. a Memorial Day filled with swimming pools, cookouts, laughter, relaxation, and remembrance of all those who sacrificed for us so that we may have days like these! All of our U.S. offices are closed in observance today, but will re-open tomorrow morning.

05/22/2026

Our latest Longwoods International visitor research for Visit Denver is featured in this Denver7 news story about their year of record visitor volume and spending!
(Link to story in the comments…)

05/21/2026

NEW RESEARCH ALERT: 40% of American Travelers are concerned that gas prices will greatly impact their travel plans within the next six months! That’s an increase of 19 points in just two months! The good news is that most trips are still happening with only 7% of those greatly concerned saying they will cancel! Find out more about this and other issues impacting travel in the latest American Travel Sentiment research update from Longwoods International and Miles Partnership via the link in the comments!

05/20/2026

Our Longwoods International team of "All Stars" is growing again! We are enow hiring for a Research Analyst to be based in our Columbus, OH office. Entry level position with hybrid schedule and excellent benefits. Apply quickly as this will not be posted for long!

https://longwoods-intl.com/wp-content/uploads/2026/05/Longwoods-International-Research-Analyst-Posting-May-2026.pdf

05/19/2026

Some of our latest Longwoods International research is cited and our very own Amir Eylon is quoted in this story in The Travel (Link to story in the comments…)

05/18/2026

Wishing all of our Canadian clients, colleagues, partners, and teammates a Happy Victoria Day! All Longwoods International Canadian offices are closed today in observance of the holiday…

05/18/2026

Wishing all of our Longwoods International clients, colleagues, and partners a very successful U.S. Travel Association’s IPW this week!

05/14/2026

Some of our visitor research for the Pennsylvania Department of Community and Economic Development and visitPA is cited in their latest press release! (Link to release in the comments…)

05/13/2026

Our latest Longwoods International research on Canadian Travel Sentiment towards the U.S. is featured in this story! (Link in the comments…)

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Location

Columbus

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Telephone

1 800 509-8933

Website

http://longwoods-intl.com/

Address

200 W Nationwide Blvd
Columbus, OH
43215