02/17/2016
High-performing marketing managers from four global firms met at the University of Maryland’s Robert H. Smith School of Business for Cohort Three of the Professional Services Leadership Initiative (PSLI). This two-session program is organized by the Center for Excellence in Service and the Office of Executive Programs at Smith. Founding partners of the PSLI are Randstad, one of the world’s premier staffing companies; JLL, the global real estate brokerage firm; T. RowePrice, the international investment management firm; and PwC, a worldwide leader in consulting services.
12/03/2015
Last summer, academic experts and business leaders from countries around the world gathered in San Jose, California for the 24th Annual Frontiers in Service Conference, hosted and sponsored by IBM, Cisco Systems, and the Lucas Graduate School of Business at San Jose University. Conference attendees had the opportunity to present their research on a variety of cross-functional topics and attend a pre-conference doctoral consortium organized by the AMA SERVSIG. Last year’s event sponsors included the American Marketing Association SERVSIG, INFORMS Service Science Section, and the University of Maryland’s Center for Excellence in Service.
12/03/2015
The 23nd Annual Frontiers in Service Conference was hosted by the School of Business Administration at the University of Miami in June 26-29, 2014. The Frontiers in Service Conference, sponsored in 2014 by the American Marketing Association SERVSIG, INFORMS Service Science Section, the University of Maryland’s Center for Excellence in Service, and the University of Miami’s Center for International Business Education and Research, is the world’s leading annual conference on service research and management.
11/18/2013
The Society for Marketing Professional Services, October 16-18 and November 14-15, 2013.
11/16/2013
The Society for Marketing Professional Services, October 16-18 and November 14-15, 2013.
11/08/2011
Rethinking Product Marketing | Fast Company
ProductCamp Boston Saturday, April 2, 2011 was a beautiful spring day in Boston, MA. Along the Charles River, people were biking, jogging and blading. Despite the wonderful weekend weather, over 250 people stayed inside The Microsoft Northeast Research Development (NERD) Center. They were participat...
11/01/2011
Know Your Customer's Customers (Better Than They Do) | Fast Company
"Do your homework!" may bring back memories of a nagging parent but like it or not that same plea is constantly on the lips of your B2B prospects and customers. Pressed for time, the last thing they want to do is educate you on their business or spend time with someone who doesn't know their categor...
10/25/2011
25 Ways to Bolster Your Relationship Marketing Efforts | Fast Company
If you’ve been following along, you know that I’m working on becoming a ‘meaningful specific’ and that the particular specific in question is relationship marketing. It certainly doesn’t stand alone and I hope to examine how it fits into the other categories this blog has traditionally showcased. I’...