Originally from Chicago and now based in Los Angeles, I'm Latoya De’Shaun, a 17-year veteran makeup artist to high-profile talent. Having faced the challenge of acquiring premium clients and building a full-time business in the beauty industry, I understand the obstacles you're encountering. In 2019, I found myself stretched thin across the industry, working in retail, exploring opportunities in T
V and film, and even venturing into the adult entertainment industry, often for little to no pay. I was a jack of all trades but a master of none. Seeking clarity, I turned to mentorship and focused on refining my business strategy before reaching out to high-profile clients. Within 18 months, I transitioned to serving exclusively high-profile clients, earning over $1000 daily and achieving 6-figure revenue. This success drove me to empower other beauty professionals, leading me to launch my education consulting business in 2020. With thousands of hours spent guiding beauty professionals to refine their businesses and secure high-profile clients, I've received heartwarming feedback about my genuine care for the success of underrepresented women. I'm fulfilled by the impact I'm making, and I am here to help you achieve your dreams.
