02/03/2026
This month, Iβm joining fellow stationer Elisabeth Stuckyβs social media challenge to post once a day during February.
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Consistency has always been hard for me, my artistic (ADHD) brain tends to equate routine with monotony. But lately Iβm realizing structure actually supports me. Iβm seeing the benefits of consistent workouts in my healthβ¦ so why not bring that same steady energy to social media?
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So here we goβ¦.
What moments or experiences led you to this business?
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I donβt share it often because itβs not a huge glamorous a-ha moment when I just knew. It was a bunch of small moments that led me to where I am today.ββββββββ
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In 2008, I was fresh out of college and got a job in the marketing department at a real estate development company, (yes I entered the job market right before the housing crash). Shortly after I was hired, the company started doing lay offs and pay cuts for anyone lucky enough to keep their job. ββββββββ
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I went on Craigslist (old school, I know. Iβm actually a dinosaur) and looked for freelance design jobs to make some extra money. ββββββββ
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I found one job in particular that sounded fun, creating wedding invitation templates for a website and receving comission everytime they sold. I was obsessed with the creative freedom and carrying out a theme through various pieces. I created a bunch of different designs, but spoiler alert, the site never came to fruition. At the time, I chalked it up as a colossal fail, BUT one thing I knew, is that I loveeeed the creativity of designing a wedding suite. ββββββββ
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After that, I started creating wedding invitations for all my friends who were getting married (when you hit that age and everyone gets married at the same time - IYKYK). ββββββββ
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From there, my freelance website started to morph into strictly wedding stationery and I just kept building on it year after year. It has always been alongside another full-time job up until about 3 years ago!