01/30/2023
When looking to start building any kind of prospect list for your business, start with these 5 categories in order to best understand all of the places your business can reach.
Who is not just for your ideal client. This is literally every person from broad to narrow who could or would utilize your services.
Good, bad, and money. This is the easiest sorting method to determine who to work with or not. If the bad outweighs both the good and the money, run.
Where. If you can’t find them, you can’t sell to them.
