Coffee & Contracts - Real Estate Marketing

I don’t know who needs to hear this, but choosing an ideal client does not mean putting “first-time buyer specialist” in your bio. 🙅‍♀️

It doesn’t mean announcing: “I only work with this group, sorry everyone else!”

Your ideal client is the lens you create content through. Before you post, ask: “would she stop scrolling for this?”

That’s what takes content from generic and boring to becoming a resource for your future clients.

Comment “AI realtor” for the prompt to use Claude to help you discover your ideal client 👇

18 months ago, C&C Member Marianne Mehrer decided to do something different to generate leads on social media. 

👉 She started to create content specifically for moms in Baltimore County.

Since then, her Instagram has generated $9M in sales - with another $7M in her pipeline.

Comment ‘Baltimore’ for our full conversation with Marianne. ↓

We chat about picking a niche, her best-converting lead magnet, and advice for agents who want to make social media their best lead source.

have you caught on to these? 👀

our team tracks what’s actually working for real estate agents on social media every week. here’s what we’re seeing…

1. local identity content. how you live in your city is the content future clients care about most.

2. big bold text. colors that pop and type you can read from across the room, mid-scroll.

3. local shareable content. when locals start sending to their partners or friends, the algorithm handles your reach for you.

4. listing reels. write the hook for the exact buyer of that home. they’ll feel like you’re talking to them, because you are.

5. lo-fi content. posts that feel like you made them on the app in five minutes, because you did.

we’re Coffee & Contracts. we help real estate agents create content that attracts clients on Instagram, with fresh templates for every format above.

want to try it? comment “trial” for a free week 👇

Getting clients from Instagram as a real estate agent is about showing up consistently in a way that attracts locals, builds trust, and makes it easy for them to raise their hand and interact with you.

We're Coffee & Contracts. We help real estate agents create social media content that attracts & converts.

🫡✍️ exactly what to post this week to get real estate clients from social media

Getting clients from Instagram is about showing up consistently in a way that attracts locals, builds trust, and makes it easy for them to raise their hand and interact with you.

So here’s your whole week mapped out. What to post each day, and the stories to run alongside it to start conversations. 👉

We’re Coffee & Contracts. We help real estate agents create social media content that attracts & converts.

Recently, we’ve helped:
Lauren close $10M from Instagram with $25M pending
Katherine close $12M from Instagram in 6 months
Marianne close $6M from Instagram with $7M pending YTD (in 6 months)

Comment “trial” for a free week of C&C ↓

Realtors: creating your own AI agent isn’t as complicated as you may think: all you need is Claude Pro, less than one hour, and this carousel post. 🫡

Comment “AI Realtor” for our free Claude Skills + Training 👇

We’re Coffee & Contracts — we give real estate agents a content strategy that actually attracts clients (and we connect to Claude!)

🫡 Realtors, here are 7 hooks designed to get you in front of your future clients

if you take away one thing about growing your audience on Instagram as a real estate agent: local content that gets SHARED is the key.

what will your dream client send to their spouse or friends? start there 🤓

we’ve got it all laid out for you — our team drops content every week that’s getting our members in front of their dream clients every day. comment “trial” for a free demo 👇

Let’s be real, most houses are not architectural digest material 👀

When you have a gorgeous, luxury listing it’s easy to get the views. When you have an average home, you need to hook the audience with the major selling points and lifestyle benefits.

Steal these hooks for your next listing 👉🏠

+ comment trial to try C&C for free for a week. We give you exactly what to post to build your audience and attract clients on social media.

INTRO TO CLAUDE FOR REAL ESTATE 🤖🧡

Just dropped a 20 minute YouTube that'll catch you up on everything you need to know about Claude as a real estate agent
https://youtu.be/oUIxPCagoQU?si=lt48QZF5q5dW2ZZe

+ I am going live TODAY @ 12 pm ET for a BEGINNER training on Claude CoWork and you'll walk away with your first Dashboard built out:
https://zoom.us/webinar/register/WN_d6pFgBQkTEqv0MWQzmv1Rw #/registration