Travel Alliance Partnership

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Travel Alliance Partnership

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🌎Partnering with tourism & hospitality organizations to attract what they need to grow and thrive

✨Impact Through Connection, Community & Collaboration

With a core belief that we’re stronger together, we work collaboratively with travel, tourism and hospitality organizations to attract what they need to grow and thrive. At Travel Alliance Partnership, we serve at all levels of our industry – individuals, teams, businesses, associations, and regions. We offer strategic marketing services, membership programs, industry events, education and learning resources. We champion tourism and support economic growth because we know that tourism is critical to economic development and makes or breaks entire regions. Impact Through Connection, Community & Collaboration.

10/12/2026

Even marketing agencies work on their marketing skills!

Recently, TAP team member Camille Zess attended an agency workshop in Denver on proposal writing with Agency Management Institute, presented by Robin and Steve Boehler of Mercer Island Group.

Words matter. How we express an offering, whether it is a marketing service or a travel experience, is the foundation of the business we do. As an agency, we are always thinking about our voice, style, and positioning so tourism organizations understand how we can support their goals.

Our team of tourism marketers brings that same care to our clients, developing strategic marketing plans and campaigns, email newsletters, and social media posts. It is all about translating the message for the audience.

10/09/2026

Workforce development affects every part of the visitor experience.

When tourism and hospitality businesses cannot fill essential roles, communities feel the impact: reduced hours, strained teams, and fewer opportunities to welcome visitors well.

In our latest blog, Nicole Mahoney explores practical ways tourism organizations can help strengthen their local workforce. From attracting new talent and supporting frontline staff to recognizing the people communities cannot afford to lose, the work belongs to all of us.

Read the full article: https://travelalliancepartnership.com/tourism-workforce-development/

10/08/2026

At TAP, we focus on fostering long-term partnerships with those who share our passion and mission.

One of our longtime media friends, Theresa St. John, is celebrating the release of her newest book this month, Roadtrip New York: Searching for the Paranormal.

After years researching haunted places across New York while working alongside the Haunted History Trail, Theresa takes readers on a journey through some of the state’s most intriguing paranormal destinations. Part travelogue and part practical guidebook, the book combines historical context, supernatural lore, and Theresa’s personal experiences to create a roadmap for paranormal adventurers of all levels.

Our own Sarah Martin was invited to write the foreword after more than a decade of work on the Haunted History Trail.

Congratulations, Theresa, and thank you for trusting us as your partner.

10/07/2026

More data will not make a tourism organization more strategic. Better questions can.

In a new episode of Destination on the Left, host Nicole Mahoney revisits TAP's Community Conversation, From Data to Decisions: Finding the Insights That Matter, with tourism leaders Frida Bahia of Experience Kissimmee, James Sautter of Rove, Sandra Shannon of GateMaster Technology, and Todd from Visit Modesto and Visit Oakdale.

Their conversation explores how tourism organizations can move beyond dashboards and reports to:
- Start with the decision or challenge they need to address
- Connect complementary data sources with local knowledge and experience
- Share insights across teams and partners
- Use AI thoughtfully, with strong governance and human judgment

Listen for practical ideas to turn the information you already have into decisions that support stronger marketing, visitor experiences, and destination stewardship: https://travelalliancepartnership.com/podcasts/data-insights-community-conversation

10/06/2026

A growth mindset gives destination marketers permission to keep learning when the industry keeps changing.

Our latest blog shares five lessons that guide TAP's approach: find fresh energy in familiar experiences, look for opportunity inside a challenge, question long-standing assumptions, take thoughtful risks, and learn from the ideas that do not go as planned.

The goal is not to chase every new idea or get every decision right the first time. It is to stay curious, test what matters, and pay attention to what comes next.

Read Growth Mindset in Tourism: 5 Lessons for Destination Marketers:
https://travelalliancepartnership.com/growth-mindset-in-tourism/

10/06/2026

Intentional communication and meaningful experiences can help employees and influencers become credible brand voices.

Recently, TAP team member Colleen Onuffer attended and presented at the PRSA Northeast District Conference in Waltham, Massachusetts, joining communications professionals from across the district's eight chapters.

Colleen partnered with Victoria Dew of Dewpoint Communications for a session on turning employee experiences into influencer stories. Their conversation explored how the right partnerships and thoughtful communication can build trust in a brand.

She also returned inspired by conversations about AI, relationship-building, and ethics in public relations. As Chair-Elect of PRSA Northeast District, Colleen is looking ahead to next year, when the PRSA Rochester Chapter hosts the District Conference.

09/30/2026

Purpose-led travel can create a lasting connection between visitors and the places they explore.

In this episode, Nicole Mahoney talks with Robin Reiner of Robin Wing Travel about building sustainable adventure experiences rooted in education, conservation, and a genuine love of the natural world.

They discuss coral restoration, meaningful wildlife experiences, finding a clear travel-advisor niche, and the value of collaboration and referrals in building a business.

Listen to the episode: https://travelalliancepartnership.com/podcasts/robin-reiner/

09/29/2026

At ATTA's Adventure Travel World Summit in Quebec City, Rhonda joined client Heather McElhiney of I LOVE NY to represent New York State and showcase its range of adventure travel experiences.

The Summit brought together nearly 800 tour operators, destination representatives, travel media, and industry leaders from around the world for education, networking, and business development. Rhonda and Heather also explored historic Quebec City by e-bike, a fitting reminder that some of the best destination experiences happen when you get out and explore.

09/28/2026

At the New York State Tourism Excellence Awards and Summit in Corning, New York, the TAP team joined colleagues to celebrate great work and share ideas.

Nicole, Camille, and Colleen S. attended the event, where Discover Saratoga received a New York State Tourism Excellence Award. Colleen S. and Discover Saratoga's Mackenzie Zarzycki also shared insights from the award-winning campaign in a workshop for fellow destination professionals.

The team returned with fresh ideas and valuable connections to carry into the work ahead.

09/26/2026

A partnership can accomplish a defined project. A transformational partnership can create something neither organization could build alone.

In TAP's latest blog, Nicole Mahoney explores what changes when we lead with curiosity, relationship-building, and the question: What can we create together?

For travel and tourism organizations, the answer may begin with a campaign or event, then grow into a stronger shared vision, new opportunities, and greater impact for the communities we serve.

Read the blog: https://travelalliancepartnership.com/transformational-partnerships/

Address

5532 Rossier Road
Canandaigua, NY
14424

Website

https://TAPintoTravel.com/, https://TravelAlliancePartnership.com/

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