HBS Marketing Club

We are looking for the future leaders of the Marketing Club!

Just in case you were not able to attend our 2020/2021 leadership info session, we would like to remind you that the application deadline is next week Wednesday2/26 at 11:59pm EST.

https://docs.google.com/presentation/d/14Q9_XYYLAleApmHC4BVDPDsDMicmh7_O/edit =id.p1

If you are interested in any of our roles, from Co-President to VP of Alumni, make sure to take a look at our slide deck here: https://bit.ly/32eAs87

Happy to meet you all soon,

HBS Marketing Club Leadership

Who runs the world, 👯‍♀️?

Featured: Laura Sandoval , HBS’21 and conference team member, leading one of our panels with our speakers:

Jan Hammond, Professor and Associate Dean

Jennifer Halloran, Head of Marketing at Mass Mutual

Amandine Robin, SVP of communications at Pernod Ricard

Sarah Cullen, Founder and CEO of GEM

Featured: Mimi Disipio (co-President of the Marketing Club) with Melanie Altarescu

It was great to have Melanie from .wing to talk to us about the importance of workspaces as an asset for employee motivation and creativity.

This weekend, we were happy to host ‘s Matt Herman, a Director of Marketing (HBS 2011) using data analytics to empower marketing campaigns and create better customer experiences! We will feature more panelists in the next few posts and our Newsletter this week!

Thankful to have Mark Lev, the President of Fenway Sports Management, as our closing speaker at the Marketing Conference. We learned about the evolving future of marketing in sports, which highlights experiences as a key value proposition.

Innovation through acquisition: Putting the time and effort in understanding the consumer goes beyond the data you get at the beginning. You must stay connected at each point of the customer journey to truly make a brand successful.

Happy to host Melanie Altarescu, who leads Partnerships at .wing as our first speaker today. She reminded us to keep omnichannel experiences centered around people rather than data to keep user needs at the core of marketing.

Learn more about how her team empowers women from all walks of life by offering workspaces designed for them:

https://www.architecturaldigest.com/story/the-wing-new-headquarters

Learning from the perspective of not using machine learning to automate everything can shed more insights into how to best use the technology in marketing.

“You can’t do something in business, and then collect the data, and then expect the machine learning methods to spit out insight for you”

Read the full article here: https://hbs.me/2CJcQMT

Around April of 2019, announced its acquisition of Dynamic Yield, a marketing analytics tool powered by AI, for a remarkable $300 M. It’s main innovation came in the drive-thru by creating a dynamic screen that would greet consumers by name, suggest offerings based on weather patterns and previous purchases. How should retailers use the power of AI to innovate their marketing practices?


article: https://www.wired.com/story/mcdonalds-big-data-dynamic-yield-acquisition/

Tips on how to find content ideas to stay relevant in the digital marketing field. Remember, tweets and hashtags are incredible ways to assess customer’s personality and opinion on certain products!

It’s happening soon! Make sure you get your tickets 🎫

https://www.eventbrite.com/e/2019-conference-the-future-of-marketing-tickets-76903401143?ref=eios