Boston University AdLab

Another semester wrapped!

From late nights of hard work to amazing final campaigns, this semester was built on creativity, collaboration, and a lot of basecamp pings.

See you next fall!

Congratulations to the winners of the Spring 2026 Adlabbie Awards🥇

The Winners of the Spring 2026 Adlabbie Awards🏆

The Adlabbies!

Finished up another semester of amazing work and dedication💪

Here is a little peak as to how we celebrate✨

Thank you to all the wonderful AdLabbers and professors for such a fun event🎆

“Today’s most important brand moments often aren’t happening in the posts themselves— they’re happening underneath them.”

Today’s brands aren’t just posting. They’re showing up in the comments. From humor to real-time engagement, comment sections have become a powerful space for building relevance, personality, and connection.

In our latest blog, we explore how brands are turning conversations into strategy — and why joining the dialogue might matter more than ever 👉https://www.buadlab.com/blog/bold-brands-talk-back-how-the-comments-section-is-fostering-brand-relevancy

CulturalRelevance

Last All-Agency of the semester, and we’re finishing strong! 🎉

✨ This week, we got to hear from AdLab alumni and industry professionals Abby, Amanda, Ava, Katie, and Sarah about life after AdLab, entering the industry, and the advice they wish they had earlier. Huge thank you to all of them for sharing their time, experiences, and insight with us!

🎬 Around the agency, things are moving fast as teams lock in final edits, prep for presentations, and bring months of work closer to the finish line. From video cuts to campaign decks, everyone is in that final stretch mode.

🗣️ Departments also wrapped up their last meetings of the semester, giving teams a chance to check in, look back, and close out the year together.

🥳 We’re almost at the finish line, but not done just yet. See you at the Adlabbies!

Dr. Jing Yang Caption:

In the third episode of the semester, AdLabbers spoke with Dr. Jing Yang, BU Professor of Advertising at Boston University, to talk about all things AI in the industry.

From how AI is reshaping creative work and entry-level roles to the ethical questions brands can’t ignore, Dr. Yang shares what this shift really means for the future of advertising—and how students can adapt. Tune in to hear how to stay creative, relevant, and intentional in an AI-driven space.