Strategic Marketing Communication - Emerson College

HAPPY LUNAR NEW YEAR🌙

Wishing you all a year filled with joy, prosperity, and endless blessings!
As we welcome the Year of the snake 🐍 , may it bring wisdom, transformation, and resilience.

Did you know? 🤔
Influencer marketing is booming in Sweden🇸🇪, with creators driving authentic connections and boosting brand visibility.
From fashion and beauty to tech and sustainability, Swedish influencers know how to engage their audiences.

💡 👉 Why it works:
✅ High trust in influencers
✅ Strong social media presence
✅ Focus on authenticity and transparency

Have you ever come across the term Content Tsunami🌊?
Drop a comment below ⬇️on what you think this term stands by in digital marketing🤔

Welcome back, SMC students!
Let’s kick off the semester with our very first social event!
Join us around the big table for a lively mingle, exciting trivia game, and great company. Plus, there will be some food and refreshing drinks to enjoy.
Don’t miss out, see you there!

Welcome back, SMC students! Get ready to dive into another thrilling semester of learning and growth!

❄️Happy winter break, SMC students and faculty!

It’s the perfect time to relax, recharge, and enjoy special moments with family and friends.

Wishing you a joyful holiday season—see you in Spring 2025

Meet Professor Michael Tucker Senior Executive-in-Residence, teaches courses in creativity: Thinking, storytelling, and strategy development. An award-winning marketing strategist, copywriter, graphic designer, educator, and musician, his four-decade career includes stints at advertising agencies in New York, Boston, and Providence.

In 1992 he founded The Tucker Group, an integrated marketing communication firm to service non-profit organizations, tech startups, automotive, retail, and hospitality companies.

As an entrepreneur Michael participated in multiple startups, including Salary.com and WorldAPP, and served as the brand story consultant and mentor with a Boston accelerator. Michael the musician plays saxophone and flute and still performs frequently.

In his spare moments you’ll catch Michael on two wheels. Anywhere.

👏🏻Congratulations to our incredible SMC students crossing the graduation finish line this semester!

We caught up with these rising stars to hear about their transformative journeys through Emerson’s SMC.

As you step into the next chapter of your professional lives, remember that Emerson will always be more than just a campus—it’s a second home that has shaped your dreams and prepared you for success.

💫Wishing each of you boundless opportunities and remarkable careers ahead!

👏🏻🌟Hats off to the SMC Capstone class of Fall 2024!

A massive congratulations on delivering an outstanding presentation for the local client, Moxie Scrubs.

The capstone experience offers students a genuine, immersive glimpse into real-world marketing challenges and professional project dynamics. Congratulations to both teams for bringing their creativity and strategic skills to life!”

Ever wondered how PR and marketing join forces to create impact? 🤔 Here’s a quick breakdown!

If you’re taking PR, Event Planning, and Direct Marketing Strategies with Professor Roxana Maiorescu next semester, get ready to explore these powerful connections in action!