05/13/2026
https://www.truenorthdevelop.com/blog/why-high-performers-struggle-to-slow-down
Why High Performers Struggle to Slow Down
How much of your identity is built around intensity? For many high performers, growth can quietly become an exercise in proving, striving, fixing, carrying, and constantly pushing for more. In my latest blog, I explore the hidden burnout pattern I call “identity through intensity” — and what i...
04/21/2026
https://www.truenorthdevelop.com/blog/whats-the-best-that-could-happen
What’s the Best that Could Happen?
Your brain can’t tell the difference between real threats and imagined ones. So if you keep asking “what’s the worst that could happen?”—it will answer. Try asking a better question.
02/17/2026
https://www.truenorthdevelop.com/blog/who-are-you-trying-so-hard-to-be-try-gently-instead
Who are you trying so hard to be? Try gently instead.
We spend a lot of time striving, pushing, controlling when we're wedded to identity and who we think we need to be. What would it look like to try more gently?
02/04/2026
https://www.truenorthdevelop.com/blog/the-power-of-choice-in-leadership
The power of choice in leadership
2026 has gotten off to a fresh start - I’ve been transitioning my business and am focusing more on my coaching practice and my burnout and leadership coaching offerings moving forward. It was a tough decision, and it’s been a gradual process as I gained more and more clarity over the last
09/26/2025
https://www.truenorthdevelop.com/blog/want-to-be-powerfulnbsp-let-go-of-the-performer
Want to be powerful? Let go of the performer — True North Coaching
One of the things I’ve realized recently is that I’ve been secretly judging the entire concept of boundaries. They’re psychobabble. They’re for immature, weak people who get triggered by every little thing on social media, who label people and situations “toxic” and cut anyon...
06/18/2025
https://www.truenorthdevelop.com/blog/i7ui8ik0ym4jiy7np6iu3r1fi352t4
They’re not leaving their job, they’re leaving your leadership — True North Coaching
“We wasted twenty minutes already with this mindfulness stuff and check ins, can we just get on with it?” I heard this from a participant on a leadership course the other day. I smiled and took a breath. It was hard not to feel reactive in that moment. Her tone was dri
05/23/2025
Tired of work related drama? What role are you playing that's keeping it alive? When we can recognize what part we're playing in the drama triangle, we can start to let go...
Tired of Drama at Work? — True North Coaching
In April I attended a retreat in Boulder with an amazing group of meditators and learners. It was a profound experience where we were invited to step in and do some deep work, right from the first day. At one point we were talking about the drama triangle, first described in th
02/19/2025
...written by Shelley Pernot on February 19th, 2025 Lately I’ve been thinking a lot about burnout. It’s part of how I market myself, it speaks strongly to the demographic of coaching client I try to reach. And it’s an epidemic. One that many organizations struggle to address. One of
Struggling with Burnout? Here's one simple question to ask yourself... - True North Coaching and Development
Lately I’ve been thinking a lot about burnout. It’s part of how I market myself, it speaks strongly to the demographic of coaching client I try to reach. And it’s an epidemic. One that many organizations struggle to address. One of the organizations I currently work with reports a burn...
10/29/2024
...written by Shelley Pernot on October 29th, 2024 The last few months have been interesting ones, and much more challenging than usual. I’ve found myself in the middle of several conflicts and am still actively navigating my way through some of them. Like most human beings I don’t like
For my fellow conflict avoiders out there - here's a powerful reframe - True North Coaching and Development
The last few months have been interesting ones, and much more challenging than usual. I’ve found myself in the middle of several conflicts and am still actively navigating my way through some of them. Like most human beings I don’t like conflict and have often looked for ways to avoid it in ...
10/16/2024
...written by Shelley Pernot on October 16th, 2024 “Shelley, I’ve had this ring for a while.”
She took it off her finger and showed me.
“I gave this to myself as a gift after I completed a really big climb.”
I looked down. It was a simple silver ring with a mountain scene
What Pain Can Teach Us About Leadership - True North Coaching and Development
“Shelley, I’ve had this ring for a while.” She took it off her finger and showed me. “I gave this to myself as a gift after I completed a really big climb.” I looked down. It was a simple silver ring with a mountain