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The value of using social media influencers may be limited to younger travelers, and even then the resort may not benefit directly.

http://hotelmarketing.com/index.php/content/article/travel_influencers_work_better_for_destinations_than_hotels

"Indeed, with more social networks turning to algorithms which are driven by engagement – and Facebook, most notably, putting increased emphasis on person-to-person engagement over person-to-Page – influencer outreach is becoming an increasingly popular option."

The Crackdown on Social Bots, and How that Will Change Influencer Marketing The investigation into foreign operatives meddling with voters via social has lead to a renewed focus on the authenticity of social metrics. Which could have big implications for influencer marketing. 

The benefits of Influencer Marketing have not gone unnoticed. 59% of Marketers plan to increase how much they spend to work with influencers.

The Rising Value of the Travel Influencer With 59% of marketers increasing their budget to work with social media influencers, Influencer Marketing is going to continue to grow. We will see hotels getting feature stories on top blogs and/or highlights on influential social profiles. There are a variety of reasons influencer marketing is tak...

“Brands building in-house influencer marketing teams is probably the No. 1 trend in the industry right now,”

Brands are bringing influencer marketing in-house - Digiday Brands like HelloFresh, L’Occitane and Nike are all hiring influencer marketing roles.

"Let’s look at an example of how a top fashion brand, Forever 21, completely under-measured the value of its social media content."

Social Media Posts Don’t Matter Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.

When it comes to organic reach on the platform, both changes have favorable and unfortunate implications for brands, publishers and influencers. Here’s a rundown of them:

How Instagram’s new features will impact organic reach - Digiday Marketers see more opportunity for discoverability.

"Agencies are increasingly looking to use influencer content outside of the social media environment for programmatic buying, podcast promotions, e-commerce advertising and even TV commercials. Of course, there are additional content usage fees."

5 things we learned about influencer marketing this year - Digiday Influencer marketing has grown up in 2017, with more sophisticated data and tighter media contracts.

To produce your influencer-powered content, you need to plan it months in advance.

How to Create Influencer Roundups: Tips and Tools for Bloggers Discover a four-step plan to create effective influencer roundups and improve your influencer outreach.

A family-run YouTube channel, Ryan ToysReview generated about $11 million in pretax income in 2017, according to Forbes' annual list of the highest-earning YouTube celebrities.

A 6-year-old boy is making $11 million a year on YouTube reviewing toys The 6-year-old Ryan of YouTube's Ryan ToysReview made $11 million in revenue this year from his YouTube account, according to Forbes.

"By working with the same influencer on several projects, mutual understanding is formed. Doing so leads to a more trusting relationship between you, the influencer and, ultimately, that influencer’s audience."

Talking to Talent: 5 Tips for Successful Influencer Relations Opinion: If you don’t know the ins and outs of the influencer marketing game, it can be hard to navigate.

The survey also found that 39% of marketers will increase influencer marketing budgets in 2018, with the majority planning to spend between $25,000 and $50,000, and most reported plans to leverage a multi-faceted influencer strategy, a press release noted.

Study: 39% of marketers will increase influencer marketing budgets in 2018 Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

"The table below shows social media's importance far outstripping that of product placement, content distribution and digital advertising. Every single respondent (100%) backed up this view, saying they believe their social media promotion is proving very effective."

Only 29% of influencer campaigns use trackable URLs for attribution Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.