"I couldn't have done my TEDx talk without Jen's support. She was by my side the entire way, helping me foster, grow, and trust my creativity, confidence, and knowledge. Jen helped me break old patterns and move beyond my limitations to greater freedom and joy in my work. She has an innate abili
ty to balance the yin and the yang to evolve in business dynamically and boldly while allowing me to listen deeply to intuition and my heart. I benefited from the powerful and magical space she holds that honors mind, body, and spirit. I am genuinely grateful for her caring support, loving presence, and guidance, for both honoring the process and getting the outcome I wanted."
-Sonja Bochard, TEDx talk: “How Buildings Can Make Us Better”
“When I started my coaching journey with Jen, I knew I was ready to take my own coaching business to the next level.. but I was very uncertain about the path forward & the tools I would need to get me there. Thankfully, Jen was the perfect guide, opening my eyes to new paths my business could take and helping me uncover tools within myself I didn’t even know were there. Through our work together, I was able to clarify what my business is really about and the clients I am really meant to serve. By learning to trust that vision, my business has grown financially in ways I previously only dreamed of… but deep down feared were impossible for me. Through Jen’s guidance, I was able to make my big impossible dream a living, breathing reality.” –Matthew Foley, Coach, Author - A Path To Call Your Own
Jennifer's coaching style is down-to-earth, relaxed and accessible. She has a true gift for keeping me on-task, and encourages me to be utterly honest with myself. My life is truly enriched by her guidance and support.
~LaSara Firefox Allen, Author & Coach, LasaraFirefoxAllen.com
Jen Aly is a Superstar! She has helped me find brilliant solutions to
problems that have been draining my energy for months. And she also
provides practical tools and resources I had no idea existed. Her
enthusiasm for life is contagious and inspiring. So, if you want to have
a smooth-flowing life you love, hire Jen.
~Jesse Koren, Co-Founder of Thrive Academy, ThriveAcademy.com
"There's nothing like a good coaching session with Jen to calm the crazy voices in my head. After we speak, I feel more clear, grounded, and ready to tackle anything! Her straightforward questions and practical advice will help you get it together on the Earth Plane." ~Vrinda Normand, IrresistibleWriting.com
06/09/2026
Money is one of the last real taboos.
We'll talk about almost anything before we talk about what we actually make, what we actually owe, or what we actually believe about whether we deserve more.
I just published a piece responding to a brilliant essay by Megan "Mira" Lathrop — a commentary on our unconscious relationship with money, and what I've seen over 20 years of coaching holistic practitioners and creatives who are building something real, often from very little.
It covers the identity stories we carry in — the scholarship kid, the one who isn't good with numbers, the one who was taught that wanting more is greedy. And what actually shifts when you're finally willing to look.
Link in the first comment.
05/28/2026
Google just changed search overnight.
It’s not the first time the rules changed on us. And it won’t be the last.
The businesses that survive aren’t the ones who follow the rules best. They’re the ones with a vision strong enough to outlast any algorithm.
I just published a piece on why the creative process is the most practical business strategy right now. Substack link in bio.
05/28/2026
Google made a big change last week that you should know about. And it seems impossible to keep up with all the changes lately. Here's a sustainable approach.
04/13/2026
Having your own business is not for the faint of heart. It requires constant inner growth and surfing with the waves of the unknown, dancing with your creativity, healing yourself worth, and so much more.
04/09/2026
I pawned my grandmother's jewelry to buy food.
That's what it cost me to love my work while avoiding everything behind it — including the business side I didn't know how to face.
If you've ever felt that resistance, this one's for you. Link in first comment.
(Not her actual jewelry in the photo — but lavender was her color.)
02/03/2026
Feeling burnt out? Does one of these types stand out to you? Some business owners actually relate to 2 of the types.
01/12/2026
If you're curious about AI, join me tonight for this workshop.
This Thursday, Jan 8, 2–3:30 PM EST, I’m hosting a free online workshop:
Owning Your Worth & Pricing with Confidence
You’ll learn:
How to set prices that honor your skills
How to overcome pricing anxiety
Tools to confidently charge what you deserve
Your business thrives when your pricing reflects your real value.
Join me!
Sign up →
Owning Your Worth & Pricing with Confidence
Owning Your Worth & Pricing with Confidence 1/8/26 Time: 2:00 PM - 3:30 PM Location: Online-Zoom Instructor: Jen Aly No cost due to sponsor support
01/02/2026
I love following . He has so much wisdom to bring & with an edgy vibe I appreciate. And with this post, I responded with a comment that was replacing the word “discipline” with something a bit more resonant for me and my clients. (In the second image.) What are your thoughts?
I have this quote in my notes on my phone from something you said in 2019 on a zoom re Jupiter. I so love that take on discipline.🙏
12/17/2025
A small update that actually feels like a big one 💫
I’ve renamed my Facebook group to:
Freedom-Led Entrepreneurs
Designing business and life with freedom, flow, and fun.
This isn’t a pivot as much as an evolution.
Mindset is still part of my work — always has been — but I’m more interested these days in what happens when mindset meets real-life design:
how we structure our businesses
how we use our time and energy
how we make decisions that support the life we want to live now, not someday
I work with entrepreneurs who’ve done a lot “right”… and are ready for a way of doing business that feels more spacious, sustainable, and actually enjoyable.
Less burnout. More choice. More aliveness.
If you’re an entrepreneur in a season of redesign, or just quietly questioning the old rules, you’d probably feel at home there.
No pressure. Just wanted to share what I’m building. 🌿