MS in Marketing Research at UTA

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MS in Marketing Research at UTA

Shape the future of brands you love by uncovering game-changing consumer insights with an MSMR degree.

08/19/2026

📣 The program is set for the 2026 Maverick Insights Conference!
On September 22, this event hosted by the MSMR program we’ll bring together insights, marketing, analytics, and business leaders at the Hurst Conference Center for a full day of ideas, practical learning and networking.
This year’s program covers everything from career growth and empathy to analytics, innovation, branding, and some of the mistakes we still need to stop making.
We are looking forward to these presentations:
🔹 Pamela Forbus, Mondelēz International — Building a Career in the Insights Industry: The path will be different, but the lessons will be similar!
🔹 Shweta Gupta, Kimberly-Clark — Leading with Empathy: Human Understanding as a Competitive Advantage
🔹 Michelle Green, Revance — The Future of Aesthetics: Using Research to Build a Winning Growth Pipeline
🔹 Stephen Santiago, J.P. Morgan — The Career Compound Effect: How Education Accelerated My Journey in Insights
🔹 Brodie Dunn & Ramiro Davila, PepsiCo — Snack Attack: The Research Behind Big Game Investments and Doritos & Cheetos Growth
🔹 Cassini Nazir, University of North Texas — The Curious Researcher: A Field Guide to Asking Better Questions
🔹 Yiyi Li, The University of Texas at Arlington — From Pixels to Market Outcomes: How Image Analytics Create Marketing Insights
🔹 Travis Dillon, Texas Rangers Baseball Club — The Art and Science Behind the Texas Rangers’ 2026 City Connect Uniforms
And we’ll close the content portion of the day with an Expert Panel: The Biggest Mistakes We Keep Making, featuring Heiko Schäfer, Eugenia Archetti MBA, MSMR, Heather Fessler Devendorf, Vincent Lin, and Hayley Dawson-Owens, moderated by Lisa Gudding of Ipsos.
None of this would be possible without the organizations and individuals who support the Maverick Insights Conference. A huge thank-you to all of our sponsors!
📅 September 22, 2026
📍 Hurst Conference Center | Hurst, TX
🔗 Register here: https://bit.ly/2026MIC
If you haven’t registered yet, now is the time. Come spend the day with us and be part of the conversation. See less

08/07/2026

⭐️Meet the Speakers: Brodie Dunn and Ramiro Davila⭐️

What does it take to turn a major marketing investment into measurable brand growth?

🏈 Join us at the Maverick Insights Conference, organized by The University of Texas at Arlington - MS in Marketing Research program on September 22 at the Hurst Conference Center for the presentation Snack Attack: The Research Behind Big Game Investments and Doritos & Cheetos Growth by Brodie Dunn and Ramiro Davila from PepsiCo.

Brodie and Ramiro will share how Insights and Consumer Research help shape high-stakes decisions behind major advertising, innovation, and Super Bowl investments for brands such as Doritos and Cheetos.

You will get a behind-the-scenes look at how research helps translate bold ideas into business growth.

🎟️ Register for the 2026 Maverick Insights Conference at: https://bit.ly/2026MICs

08/04/2026

⭐️ Meet the Speaker: Shweta Gupta⭐️

💡 As AI gets faster, human understanding may become an even greater competitive advantage.

Join us at the Maverick Insights Conference on September 22 at the Hurst Conference Center for Leading with Empathy: Human Understanding as Competitive Advantage, presented by Shweta Gupta, Global Partnerships Lead at Kimberly-Clark.

Shweta will explore why empathy is more than a sentiment—it is a strategy. She’ll discuss how organizations can build empathy at scale, lead with deeper human understanding in an AI-driven world, and embed consumer empathy into decision-making at every level.

🎟️ Register now and join us for a day of ideas, insights, and
industry impact.
📌 🔗 Register for the 2026 Maverick Insights Conference at: https://bit.ly/2026MICs

07/31/2026

⭐️ Meet the Speaker: Stephen Santiago ⭐️

Why do insights professionals with similar experience sometimes advance at very different speeds?

Join us at the Maverick Insights Conference on September 22, hosted by The University of Texas at Arlington - MS in Marketing Research program at the Hurst Conference Center for the presentation The Career Compound Effect: How Education Accelerated My Journey in Insights by Stephen Santiago.

📈 Drawing on his experience at J.P. Morgan, BERA Brand Management, and AT&T, Stephen will share how education in analytics, experimental design, and strategy created a compounding advantage throughout his career—helping him apply AI strategically, scale insights across organizations, and transform complex data into persuasive business stories.

🎟️ Register now—the $99 early-bird rate ends tomorrow, July 31!

📌 🔗 Register for the 2026 Maverick Insights Conference at: https://bit.ly/2026MICs

07/27/2026

⭐️ Meet the Speaker: Travis Dillon ⭐️

What happens when business strategy, consumer insights, and powerful storytelling come together?

Join us at the Maverick Insights Conference on September 22 at the Hurst Conference Center for a behind-the-scenes look at the creation of the Texas Rangers’ 2026 City Connect uniforms.

⚾ In The Art and Science Behind the Texas Rangers’ 2026 City Connect Uniforms, Travis Dillon, SVP of Marketing at the Texas Rangers Baseball Club, will share how years of research and action transformed core business objectives into a successful merchandise and branding initiative—one that celebrates the Mexican influence on Texas and energized players and fans alike.

🎟️ Register now and secure the $99 early-bird rate before it ends July 31.

Register here: https://bit.ly/2026MICf

07/21/2026

⭐️ Meet the Speaker: Pam Forbus ⭐️

Every career path is different—but the lessons are often remarkably similar.
Join us at the Maverick Insights
Conference on September 22 at the Hurst Conference Center for an inspiring keynote from Pam Forbus, SVP, Global Chief of Insights & Analytics at Mondelēz International.

In her session Building a Career in the Insights Industry: The Path Will Be Different, but the Lessons Will Be Similar!, Pam will share more than 30 years of career lessons and explore how the “Hero’s Journey” can help insights professionals navigate setbacks, breakthroughs, and an industry being transformed by AI.

🎟️ Register now for the and don’t miss the $99 early-bird rate, available through July 31.

📌 🔗 Register for the 2026 Maverick Insights Conference at: https://bit.ly/2026MICs

05/18/2026

Join us for a special social gathering organized by the MSMR program and the MSMR Alumni Association, in collaboration with the Insights Association South Central Chapter.

When: Thursday, June 11, 2026, 6PM
Where: The Social House, 1705 North Collins St, Arlington, TX 76011
Cost: Free
Registration link: https://www.eventbrite.com/e/msmr-alumni-insights-community-social-tickets-1989058759293?aff=msmrfb

This event is designed to bring together MSMR alumni from across the years, current friends of the program, and members of the broader insights community. It is a great opportunity to reconnect with old classmates, meet alumni from different cohorts, and build new professional connections.

Why attend?
1. Reconnect with old friends: Catch up with classmates, faculty, and familiar faces from your time in the program.
2. Meet alumni from different cohorts: Build relationships with graduates from across the years and learn where their careers have taken them.
3. Expand your insights network: Connect with alumni, professionals, and friends of the program who share an interest in marketing research, consumer insights, and business decision-making.

Come and enjoy good conversation, light refreshments, and a chance to strengthen the connections that make our program and insights community so valuable.

01/20/2026

Welcome to the Spring 2026 semester, MSMR new and continuing students!

This term will be full of hands-on learning, new connections, and chances to build confidence by applying what you learn to real business problems.

12/30/2025

🎉Happy New Year from The University of Texas at Arlington - MS in Marketing Research program!

As we pivot to twenty twenty-six,
May your data be clean and your models all click.
May your sample sizes grow (and response rates too),
And your "aha!" moments be more than a few.

Here's to human truth over AI nonsense
And insights so sharp they're worth every expense.
May your hypotheses hold and your confidence climb
From all of us at MSMR: Happy New Year, here's to a prosperous time! 🥳

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09/03/2025

If you're curious about what drives customer decisions, shapes successful brands, or fuels smart strategy, The University of Texas at Arlington - MS in Marketing Research program (MSMR) could be your launchpad.

🖥️ Join us for UTA's "Open for Business" Virtual Event
📆Saturday, September 13, 2025
🕘 9:00 AM - 10:30am CST

Come explore the MSMR program—and check out other fantastic graduate options at The University of Texas at Arlington - College of Business.

You'll hear about:
✅ Program highlights & what you'll learn
✅ Scholarship opportunities
✅ How to apply

💵Bonus: Future students who attend are eligible for an application fee waiver when applying to the College of Business!

🔗 Register for the Open for Business Virtual Information Session: https://bit.ly/utabusiness-ofb

Address

701 S W Street
Arlington, TX
76019

Website

https://www.uta.edu/academics/schools-colleges/business/departments/marketing/msmr

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