MS in Marketing Research at UTA

If you're curious about what drives customer decisions, shapes successful brands, or fuels smart strategy, The University of Texas at Arlington - MS in Marketing Research program (MSMR) could be your launchpad.

🖥️ Join us for UTA's "Open for Business" Virtual Event
📆Saturday, September 13, 2025
🕘 9:00 AM - 10:30am CST

Come explore the MSMR program—and check out other fantastic graduate options at The University of Texas at Arlington - College of Business.

You'll hear about:
✅ Program highlights & what you'll learn
✅ Scholarship opportunities
✅ How to apply

💵Bonus: Future students who attend are eligible for an application fee waiver when applying to the College of Business!

🔗 Register for the Open for Business Virtual Information Session: https://bit.ly/utabusiness-ofb

Looking for a degree offering a solid foundation for many career paths in business?
A Master's in Marketing Research may be your ticket to an exciting business career, from guiding product innovation and crafting effective marketing campaigns to becoming the voice of customers within organizations and solving complex business challenges.

🎇 You'll develop a powerful toolkit of analytics, research design, strategic thinking, and communication skills valued across any industry where understanding human behavior drives success.

📆 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔𝐓𝐀'𝐬 𝐂𝐨𝐥𝐥𝐞𝐠𝐞 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐩𝐞𝐧 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐯𝐢𝐫𝐭𝐮𝐚𝐥 𝐞𝐯𝐞𝐧𝐭 𝐨𝐧 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝐉𝐮𝐧𝐞 7, 2025, 𝐚𝐭 9 𝐀𝐌 𝐂𝐒𝐓!

This is the perfect opportunity to explore The University of Texas at Arlington - MS in Marketing Research program and discover other incredible graduate programs offered by The University of Texas at Arlington - College of Business.

During the session, you'll get insights into:
✔️ Program details and curriculum
✔️ Admission requirements
✔️ Career opportunities
✔️ Student experiences

Whether you're ready to apply or just exploring options, this session is for you! Register today and take the next step in your professional journey!

🔗 Register for the Open for Business Virtual Information Session: https://lnkd.in/gHxKirkq

🔗Learn more about the MSMR program: https://bit.ly/cobmsmr

This year's 𝐌𝐚𝐯𝐞𝐫𝐢𝐜𝐤 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 hosted by The University of Texas at Arlington - MS in Marketing Research program on 𝐌𝐚𝐫𝐜𝐡 25, 2025 at the University Center in The University of Texas at Arlington brings together insights leaders, academics, and marketing professionals to explore how insights team, business areas, and academia can work together to drive business outcomes and create organizational alignment.

We have a fantastic lineup of speakers! Here they are:

🔥Melanie Courtright, President of the Insights Association, presenting "Insights Sector State of the Union.

🔥Venkatesh (Venky) Shankar, Harold M. Brierley Endowed Professor at Southern Methodist University, presenting "Leveraging Agentic AI in Marketing."

🔥Deepa Iyer, Sr. Director & Head of Global Analytics and Consumer Insights and Amy Zalatan, Sr. Manager of Market Research at the Fossil Group, Inc., presenting "Earning a Seat at the Table: How Does Fossil Use Consumer Insights to Stay in Style?"

🔥Lisa Gudding, President of Strategic Growth and Chris Junior, Vice President at Ipsos, presenting "Achieving Synergy: Harnessing Insights to Unite Departments and Drive Strategic Decisions."

🔥Aric Rindfleisch, Professor of Marketing and Executive Director of Illinois MakerLab at University of Illinois Urbana-Champaign, presenting "Robots in Retail."

🔥Robert Robinson, President of Laboratory Equipment at Thermo Fisher Scientific, presenting "Empowering Strategic Marketing Decisions Through Research: Insights from Leading Companies and Universities."

🔥Diana Viteri, Director of Consumer Insights and Mark Kupferman, EVP and CMO at CEC Entertainment, presenting "Bridging Insights and Operations: How Chuck E. Cheese Transformed Guest Satisfaction Measurement to Drive Actionable Change."

🔥Abhijit Guha, Professor of Marketing at Florida Atlantic University, presenting "Customer Insights in The Age of AI: Food for Thought."

🔥Diana Bravo, Head of Insights & Business Performance and Eric Van Horn, Brand Director at Children's Health, presenting "Unlocking Strategies Growth: The Power of Cross-Functional Insights."

🔥 Panel: "Bringing Together Insights, Marketing and Academia", Heiko Schäfer Schafer, Global Head of Insights Excellence at Kimberly-Clark, Barry Jennings, CEO of G3 Consulting, and prior speakers Deepa Iyer, Abhijit Guha, Venkatesh Shankar, and Aric Rindfleisch.

This day will be full of ideas on how business-applied research can benefit organizations by connecting research insights to business areas, and academia—don't miss out!

🏓 𝐒𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰 𝐟𝐨𝐫 𝐨𝐧𝐥𝐲 $99!

Register here: https://mic2025.eventbrite.com

⭐️ Meet the Speakers: Lisa Gudding and Chris Junior⭐️
🤝 Presentation: 𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐒𝐲𝐧𝐞𝐫𝐠𝐲: 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐔𝐧𝐢𝐭𝐞 𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐃𝐫𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬

What’s the real value behind data —information or impact? 🚀 Join the Ipsos team, Lisa Gudding, President of Strategic Growth, and Chris Junior, Vice President, as they reveal how leading companies are turning data into action and fostering collaboration across departments.

💡What You’ll Learn:

🧑‍💻Differing needs in a time of generational shifts and emerging tech.
⏩Real-world case studies and strategies that propelled organizations forward.
🔹How insights drive cross-functional teamwork.

Want to learn more about what YOU can do to see growth within your company? 🤔

Register NOW for the hashtag and find out!
📌 🔗 Learn more about this presentation: https://bit.ly/3Ezveen
📌 🔗Register
for the Maverick Insights Conference: https://bit.ly/3C3NnAd

⭐️ Meet the Speakers: Diana Bravo and Eric Van Horn ⭐️
🔑Presentation: 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬

Breaking down silos = better strategy, smarter decisions, and sustainable growth. 🚀

Join the Children's Health team, Diana Bravo, Head of Insights & Business Performance and Erick Van Horn, Brand Director, as they reveal how Children’s Health is transforming teamwork through cross-functional collaboration.

💡What You’ll Learn:
🔃 How to ensure alignment across teams
📊 The power of integrated insights
📈 How collaboration drives long-term success

How can YOU learn to propel success in today’s fast-paced business environment? 🤔

Register NOW for the hashtag and find out!
Registration link: https://bit.ly/3C3NnAd

⭐️ Meet the Speaker: Melanie Courtright ⭐️
🔎Presentation: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐒𝐞𝐜𝐭𝐨𝐫 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐔𝐧𝐢𝐨𝐧
The insights industry is evolving FAST—are you keeping up? 🚀 Join Melanie Courtright, President of the Insights Association, as she breaks down the size and shape of the industry, growth drivers and barriers, and the state of online data quality.
💡What You’ll Learn:
📊The 8 key segments shaping the industry
📈What’s driving (or stalling) growth
🧑‍💻Data quality —what does it mean, why does it matter, and how can we fix it
Each profession plays an important role in preserving data quality. How can YOU contribute? 🤔
Register NOW for the hashtag and find out!
📌 🔗 Learn more about this presentation: https://bit.ly/3Ezveen
📌 🔗Register for the Maverick Insights Conference: https://bit.ly/3C3NnAd

⭐️ Meet the Speakers: Deepa Iyer and Amy Zalatan ⭐️
🪑Presentation: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐚 𝐒𝐞𝐚𝐭 𝐚𝐭 𝐭𝐡𝐞 𝐓𝐚𝐛𝐥𝐞: 𝐇𝐨𝐰 𝐃𝐨𝐞𝐬 𝐅𝐨𝐬𝐬𝐢𝐥 𝐔𝐬𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐢𝐧 𝐒𝐭𝐲𝐥𝐞?

Consumer insights aren’t just data—they’re the key to building real connections with the right customers. 🚀 Join the Fossil Group, Inc. team, Deepa Iyer, Sr. Director, Head of Global Analytics and Consumers Insights, and Amy Zalatan, Sr. Manager Market Research, as they show how research can be turned into actionable strategies that drive success.

What You’ll Learn:
📊How Fossil transforms consumer data into brand-shaping insights
👨🏻‍💼Strategies for gaining support from key stakeholders through collaboration
🔐How to drive growth in a competitive market with better business decisions

Discover how insights can do more than inform —they can get you a seat at the strategy table!

Register for the hashtag and find out how consumers and brands alike are reacting to the new norm!

Take advantage of the 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐏𝐫𝐢𝐜𝐞 ($99)!

📌 🔗 Learn more about this presentation: https://bit.ly/3Ezveen
📌 🔗Register for the Maverick Insights Conference: https://bit.ly/3C3NnAd

⭐️ Meet the Speakers: Diana Viteri and Mark Kupferman ⭐️
🏆 Presentation: 𝐁𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: 𝐇𝐨𝐰 𝐂𝐡𝐮𝐜𝐤 𝐄. 𝐂𝐡𝐞𝐞𝐬𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐆𝐮𝐞𝐬𝐭 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐭𝐨 𝐃𝐫𝐢𝐯𝐞 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐂𝐡𝐚𝐧𝐠𝐞.

Behind every game, every slice of pizza, and every child’s laughter at Chuck E. Cheese is a smart AI-driven strategy transforming guest experiences. 🚀

Join the Chuck E. Cheese team, Diana Viteri, Director of Consumer Insights, and Mark Kupferman, EVP and CMO, as they reveal how an AI-powered system delivered deep, location-specific insights.

💡What You’ll Learn:
🏬How to improve store-level operations
📈How to let AI guide strategic decision-making
✨How to enhance customer satisfaction

How can YOU use AI to transform fun into a smarter, more personalized guest experience?

🤔 Register for the hashtag and take advantage of the Early Bird Price ($99)

📌 🔗 Learn more about this presentation: https://bit.ly/3Ezveen
📌 🔗Register for the Maverick Insights Conference: https://bit.ly/3C3NnAd

⭐️Meet the Speaker: Venkatesh (Venky) Shankar⭐️
🧠 Presentation: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐀𝐈 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Agentic AI is a hot topic these days, but it’s getting even hotter. 🚀 Join Venkatesh Shankar, Harold M. Brierley Endowed Professor at Southern Methodist University, as he breaks down how Agentic AI is changing the game in business, marketing, and research alike.

💡What You’ll Learn:

⏳ How should companies and CMO’s prepare for Agentic AI disruption
🎯How to leverage Agentic AI in strategy formulation and ex*****on
🗂️Allocation of resources to sustain a competitive advantage

Think AI is just another trend? 🤔

Register for the and find out how YOU can shape the future of marketing together.

🎟️ Secure your spot NOW.
Register for the 2025MIC and take advantage of the Early Bird Price ($99)
📌 🔗 Learn more about this presentation: https://bit.ly/3Ezveen
📌 🔗Register for the Maverick Insights Conference: https://bit.ly/3C3NnAd