Public Relations Association of Louisiana

10/01/2026

Our PRAL members from across the state came together for dinner during the Southern Public Relations Federation (SPRF) Conference last week in Tuscaloosa! Lots of laughter among this group! 😁

09/10/2026

We're proud to annnounce two more exciting speakers at this year's SPRF Conference, the dynamic duo of Sarah Triplett and Thomas Broadus. They'll lead the breakout session 𝐅𝐫𝐨𝐦 𝟏 𝐭𝐨 𝟏𝟎𝟎 𝐌𝐢𝐥𝐥𝐢𝐨𝐧: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐧𝐭𝐨 𝐚 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦.

Mississippi State University transformed its social media from a traditional news outlet into a high performing digital storytelling engine, generating 132 million organic impressions and rising more than 150 spots to No. 13 nationally in engagement rankings. With zero paid media, a two person team leveraged research driven strategy, authentic campus storytelling, and platform specific video optimization to double follower growth goals and achieve $4.6 million in earned media value. This session outlines the research, planning, ex*****on, and evaluation framework that fueled measurable, national impact through organic, algorithm aligned content.

Thomas Broadus serves as Chief Marketing Officer at Mississippi State University, where he leads strategic initiatives to elevate the university’s brand and visibility.

Sarah Triplett serves as the Social Media Strategist for Mississippi State University, where she oversees the institution’s social media efforts and helps shape a comprehensive, campus-wide digital strategy.

Join Thomas, Sarah, and lots of other engaging public relations professionals in Tuscaloosa Sept. 20-22. Don't miss it!
Register today! https://sprf.org/conference

07/27/2026

Career opportunity

We are now hiring for a Media Buyer in our Tyler, Texas or Shreveport, LA office! Apply at www.rpagency.com

07/11/2026

Career opportunity

🚨 We're Hiring! 🚨

Love social media, photography, video, and telling the story of Jeff Davis Parish? 📸🎥✨

Visit Jeff Davis is looking for a Marketing & Content Creator to help showcase our events, attractions, local businesses, and everything that makes our parish a great place to visit.

If you're creative, organized, and passionate about making an impact through digital content, we'd love to hear from you!

📩 Send your resume to: [email protected]

Come help us tell the story of Jeff Davis Parish—one post, photo, and video at a time!

07/08/2026

Register today!

We are pleased to announce Dan Farkas as one of our keynote speakers at the SPRF Conference 2026 in Tuscaloosa, Alabama!

𝗗𝗮𝗻 𝗙𝗮𝗿𝗸𝗮𝘀
Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe Dan Farkas.
Dan is a Professor of Strategic Communication at Ohio University, where he teaches research, strategy, content creation, and analytics courses. His PRSSA advised chapters have earned Chapter of the Year, Agency of the Year, Star Chapter, and Pacesetter awards.
Dan also travels the country training organizations to better share their story in a world of cluttered communication.
Dan’s been called "A recognized thought leader in PR …. drawing on his collective experience as a former journalist and current practitioner and instructor."
His book, Strategic Content Marketing: Creating Effective Content in Practice, is out now. You can also hear him on The Strategic Communicator Podcast, part of the Marketing Podcast Network.
In a former life, Dan earned more than 20 awards for his work in television news. His work appeared on CNN, MSNBC, and SI.com.

You don't want to miss his keynote presentation:
𝙂𝙚𝙣 𝙕 𝙖𝙣𝙙 𝙈𝙚: 𝙇𝙚𝙖𝙙𝙞𝙣𝙜 𝙏𝙤𝙢𝙤𝙧𝙧𝙤𝙬’𝙨 𝙏𝙖𝙡𝙚𝙣𝙩 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙏𝙤𝙙𝙖𝙮’𝙨 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘿𝙞𝙫𝙞𝙙𝙚

➡More info on registering for the conference and booking your hotel: https://sprf.org/conference

07/03/2026

Career opportunity

📣 We're Hiring!

Visit Shreveport-Bossier is seeking a Director of Marketing & Communications to join our leadership team.

We're looking for a strategic, collaborative leader who excels at meeting deadlines, executing integrated marketing campaigns, leading high-performing teams, managing agency partnerships, and advancing destination marketing initiatives that drive visitation and economic impact.

If you're passionate about marketing, leadership, and making a difference in the tourism industry, we'd love to hear from you.
📍 Position: Director of Marketing & Communications
📍 Location: Shreveport, Louisiana

Visit our website to learn more about the position and apply today.
https://www.visitshreveportbossier.org/careers/

06/26/2026

⏰ Don't forget APR Fees Increase Next Week!

If you're considering earning your Accreditation in Public Relations this year, now is the time to enroll. APR application and renewal fees will increase next week on July 1. Visit https://accreditation.prsa.org/ to learn more, apply and renew.

"Earning your APR is more than a credential. It’s an investment in your credibility, strategic expertise and leadership within the profession."

06/25/2026

‼️STUDENTS‼️APPLY TODAY! DEADLINE IS MONDAY, AUG. 31!
The SPRF Conference Internship was created to give students the opportunity for hands-on events management and learning while networking with public relations professionals in a conference setting.
The SPRF Conference Internship offers a unique, behind-the-scenes look at how a professional development conference is executed from start to finish. Interns will gain real-world experience working closely with seasoned communications leaders and event planners, while developing skills in project management, event coordination, and digital content creation.
➡ More information and how to apply: https://sprf.org/SPRF_Conference_Internship

06/23/2026

Say Cheese! 📸 Check out the full gallery of from our 2026 PRAL State-wide Conference. Be sure to tag any familiar faces and save the date for the Southern Public Relations Federation conference this September 20 - 22! See you in Tuscaloosa 👋

Learn more and register at https://sprf.org/conference

06/16/2026

Winner! Winner! 🏆 Congratulations to the teams and practitioners recognized in this year's Torché Awards. This program recognizes the best strategic planning and communication programs across the state of Louisiana.

🏅Professional Achievement Award Winner: Tricia Webb Grayson, APR
🏅Best in Show: Beta Engineering (Member - Anne Mertens)