L'Oreal story

L'Oreal story Racked is no longer publishing. Thank you to everyone who read our work over the years.

The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox

“Serving Others is more than our mission. It is at the center of everything we do at Dollar General,” says Steve Brophy,...
07/10/2021

“Serving Others is more than our mission. It is at the center of everything we do at Dollar General,” says Steve Brophy, vice president of government relations for the chain. “We saw an opportunity to support this community and remain grateful for the collaborative partnership with Mayor-President Broome and her administration.”

The turn of the Millennium heralded a new era for L’Oréal as it accelerated its expansion to new markets, segments and d...
01/10/2021

The turn of the Millennium heralded a new era for L’Oréal as it accelerated its expansion to new markets, segments and distribution channels and began to embrace the sustainability challenge. L’Oréal Men Expert was born, the first mass-market anti-aging line for men, and the brand embraced the digital opportunity well ahead of its competitors, constantly innovating to stay in tune with the times and accompany consumers’ changing lifestyles and needs.

As more women continued to take on roles in the public sphere and the workplace in the Eighties, L’Oréal Paris offered t...
30/09/2021

As more women continued to take on roles in the public sphere and the workplace in the Eighties, L’Oréal Paris offered them make-up and skincare products to help them face the world feeling good about themselves and stay looking young.

The beauty campaign is probably the peak of success in the modeling world in terms of money, prestige and family recogni...
30/09/2021

The beauty campaign is probably the peak of success in the modeling world in terms of money, prestige and family recognition. All of this makes Nef's role as the first transgender beauty ambassador for a mass brand (Make Up For Ever, previously signed by Andrey Page) an even bigger deal. She shared the news on Twitter just before the show:

This past year, both CoverGirl and Maybelline made headlines for signing their first male faces; the former also signed ...
29/09/2021

This past year, both CoverGirl and Maybelline made headlines for signing their first male faces; the former also signed its first hijab-wearing brand ambassador. L'Oréal’s pushed it even further by (finally) signing both trans and not straight-size models, among others.

“L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrins...
29/09/2021

“L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” Tim Coolican, deputy general manager of L’Oréal Paris USA, said in a release. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.”

Hari Nef, the trans model who, in 2016, earned both a place on the Marc Jacobs runway and a New Yorker profile, stars in...
28/09/2021

Hari Nef, the trans model who, in 2016, earned both a place on the Marc Jacobs runway and a New Yorker profile, stars in L'Oréal’s new “Your Skin, Your Story” campaign, which debuted during the 2017 Golden Globes on Sunday night.

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