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30/11/2015
#1 print ad purchased via automated trading in Belgium
The platform automate the whole process of :
- Selecting audiences to reach or selection specific supports
- Bidding (this is real time auction with a limit date – like eBay) or Deal-ID like.
- Purchasing/Buying
- Material upload and check
- Direct connection to publishers back-end for integration before going in production.
29/10/2015
so amazing...the Social Commerce in APAC
14/08/2015
http://www.marketing-interactive.com/impressions-versus-reality-overcoming-viewability-challenges/
Impressions vs reality: Are your digital ads being seen? Here are some of the steps marketers and agencies should take to ensure that advertising budgets are spent on better ad spaces on the Internet.
11/04/2015
Google & Millward Brown produced a research piece around the
effectiveness of YouTube when implemented in conjunction with TV. The study focussed on 13 emerging markets and can be found
11/04/2015
TV stack companion/guide
21/03/2015
Daily Active Users (DAUs) Stand at 864 Million, a year-to-year increase of over 19%
the number of monthly active users (MAUs) accessing Facebook via only their mobile devices now number at 456 million. This is a whopping 179% increase from the previous year, highlighting the rapid shift to the mobile Internet.
24 Facebook Statistics a Marketer Should Know for 2015 Facebook has long been the go-to social network for marketers, and with good reason. Here are some Facebook statistics to prepare you for 2015.
21/03/2015
Google's mobile path to purchase report surveyed 950 US consumers across 9 different verticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile.
A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.
Mobile Path to Purchase: Five Key Findings – Think with Google What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.
12/03/2015
Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015 Continuing our ongoing series of studies into digital usage around the world, today we're delighted to bring you our latest report: Digital, Social & Mobile in APAC in 2015. In much the
11/03/2015
Advertisers Tune In to Programmatic TV
10/03/2015
Welcome to Amnet Programmatic 101, It is an informative piece presented in infographs, with easy to understand charts, graphs and text to share with you the latest updates on programmatic
In this edition, we are featuring the basis programmatic information and latest update on Display and Video