01/06/2026
🌎華盛頓小學-國際企劃部 國際新聞臺🌎
越來越多品牌開始透過可愛角色拉近與人們的距離,也就是我們在臺灣常說的「吉祥物」。在 AI 世代裡,這些角色不只是卡通形象,更逐漸成為科技與人互動的新方式,一起來看看這些可愛角色吧。
🖥️AI 開始有表情? 當科技品牌化身超萌角色
Big tech bets on new mascots in bid to seem more cuddly
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一直以來科技公司給人的印象,常常是冰冷、理性,甚至帶點距離感。
近年越來越多科技品牌,開始嘗試用「可愛角色」重新和使用者及顧客建立連結。像是 Microsoft 為 AI 助理 Copilot 推出了會隨情緒變色的光球「Mico」;
Apple 則悄悄在 TikTok 影片角落放上一個藍白色小角色,後來被網友命名為「Little Finder Guy」;
而韓國科技公司 Naver,也為購物平台設計了一隻會隨優惠變大的史萊姆角色。
這些角色看起來可愛,背後卻代表著科技產業正在重新思考:「當 AI 看不見、摸不到,人們要如何對它產生信任?」
專家指出,AI 時代最大的挑戰之一,就是科技越來越抽象。
過去,人們看得見手機、電腦與按鈕;
但現在,AI 更像一種存在於雲端中的「無形服務」。
因此,許多品牌開始希望透過角色設計,讓 AI 擁有「一張熟悉的臉」。
這些吉祥物不只是裝飾。
它們會說話、會表達情緒,甚至能依照使用者互動做出反應。
對品牌而言,這些角色更像是科技與人之間的「情感橋樑」。
研究甚至發現,擁有吉祥物的品牌,比起沒有吉祥物的公司,更容易提升市場影響力。尤其對年輕世代而言,可愛角色往往能降低科技帶來的距離感,吉祥物能讓品牌看起來更溫暖、更有人性。
有趣的是,人類天生就容易對「大眼睛、大頭」產生好感。
因此,許多吉祥物都會刻意放大這些特徵,讓角色看起來更加溫暖、無害,也更容易被喜歡。
在 AI 時代,這些角色甚至不只是圖案。
它們可能會與人聊天、互動,甚至學習你的喜好,讓科技產品變得更像「陪伴者」。
這樣的改變,引發一些討論。有人認為,可愛角色能降低科技的距離感;
但也有人擔心,當 AI 被包裝得越來越親切,人們是否會更容易忽略背後的商業影響與數位隱私問題。
從過去冷冰冰的科技介面,到如今越來越有情感的角色設計,
科技公司所選擇的方向顯現出:未來的科技,也許不只是功能強大,
還要讓人感到親近、溫暖,甚至願意建立情感連結。
In the past, technology companies were often seen as cold, serious, and distant.
But recently, more and more tech brands have started using cute characters to build a closer connection with people.
For example, Apple introduced a blue-and-white character unofficially called “Little Finder Guy,” while Microsoft created a smiling blob-like character named “Mico” for its AI assistant Copilot.
Although these characters may look playful and cartoon-like, they represent a much bigger shift in how technology companies interact with users.
Experts say mascots can make brands appear warmer, friendlier, and more human.
Research has even shown that companies with mascots are more likely to increase their market influence compared to those without them.
This trend is not limited to tech companies.
From the famous owl mascot Duo from Duolingo to Mozilla creating a new mascot for Firefox, more brands are using characters to develop their own unique personalities.
In the age of AI, these mascots are becoming more than just images.
Some can now chat with users, interact in personalized ways, and even learn individual preferences, making technology feel more like a companion.
However, this change has also raised concerns.
Some people believe cute mascots help reduce the coldness of technology, while others worry that making AI appear more friendly may cause people to overlook issues such as digital privacy and commercial influence.
Interestingly, humans naturally respond positively to features like large eyes and oversized heads — traits often exaggerated in mascots to make them appear more lovable and approachable.
From cold digital interfaces to emotional and expressive characters, technology companies are rethinking what the future of technology should feel like.
Perhaps future technology will not only need to be powerful,
but also warm, familiar, and emotionally engaging.
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✏️新聞與圖片來源
📍本文引用中英文報導及圖片經編輯整理,來源如下:
https://www.bbc.com/news/articles/c99l1zzp8xzo
https://www.shoppingdesign.com.tw/post/view/13403
本篇文章主題符合聯合國17項永續發展目標之第9項產業、創新與基礎建設、第10項減少不平等,以及第16項和平、正義與健全制度。
The theme of this article aligns with the United Nations' 17 Sustainable Development Goals, specifically Goal 9: Industry, Innovation and Infrastructure, Goal 10: Reduced Inequalities, and Goal 16: Peace, Justice and Strong Institutions. 🌎請繼續支持華盛頓小學國際企劃部粉絲團,
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