Mahidol Management Research

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Mahidol Management Research CMMU Research Center is the research unit of College of Management, Mahidol University.

20/09/2026

📢 FOR IMMEDIATE RELEASE
Global Leadership Frameworks Pioneered by CMMU Faculty Anchored in Landmark Wharton School Study

BANGKOK, THAILAND — The College of Management, Mahidol University (CMMU) proudly highlights a major international milestone reinforcing its position as a world-class hub for leadership and organizational research. Frameworks developed by CMMU faculty members Prof. Dr. Philip Hallinger and Assoc. Prof. Dr. Sooksan Kantabutra have served as structural pillars in a breakthrough longitudinal study led by a globally recognized management scholar at The Wharton School, University of Pennsylvania.

The new study, titled "For Good and for Bad: The Distinctive Effects of Successors' Leadership Behavior on Collective Engagement and Organizational Performance," was published in the Journal of Applied Psychology, the absolute gold standard for organizational psychology. Led by Professor Katherine J. Klein, an internationally acclaimed authority on leadership and organizational change at Wharton, the multi-year study utilized CMMU’s pioneering paradigms to dissect how top-level leadership transitions actively alter an organization's collective psychology and performance over time. The study integrates the research of both Hallinger and Kantabutra to conceptualize and measure the two core leadership behaviors at the center of its theoretical model: leader coaching and vision communication.

🎤 Highlighting the overarching institutional significance of this breakthrough, Assoc. Prof. Dr. Vichita Ractham, Vice President for Corporate Communication and Branding at Mahidol University, shared her perspective on how this international acclaim cements the institution’s global standing: "High-impact, rigorous empirical research is the absolute core to building the Mahidol University brand into a global symbol of trust and innovation. This recognition from premier institutions like The Wharton School and the Journal of Applied Psychology serves as a powerful external endorsement that the Mahidol Brand is truly world-class. It demonstrates to the international community that our homegrown intellectual assets are not just theoretically sound, but are vital tools actively shaping thought leadership and global organizational practices."

🎤 Emphasizing why this international acclaim marks a watershed moment for the institution, Assoc. Prof. Dr. Prattana Punnakitikashem, CMMU Dean, underscored the unparalleled weight of peer recognition and its direct benefit to students: "This milestone is more critical than any other validation because it indicates that our pioneering intellectual assets have been thoroughly evaluated and embraced by our most elite peer experts on the global stage. Having our homegrown leadership theories selected as the foundational architecture for research by a top Wharton scholar—and published in the field's definitive journal—proves that CMMU does not merely consume management education. We are creating the absolute benchmarks that global authorities use to advance organizational science. Most importantly, the cutting-edge knowledge our faculty create, which is actively used by top business schools around the world, becomes classroom materials right here at CMMU. Our students do not read these breakthroughs second-hand; they learn first-hand from the very experts who invented them, giving them an unmatched competitive edge in the global market."

Both Hallinger and Kantabutra have consistently been recognized among the World's Top 2% of Scientists by Stanford University and Elsevier. This prominent integration into the pinnacle journal of organization studies further solidifies CMMU's alignment with Mahidol University’s "Wisdom of the Land" philosophy—bridging hyper-rigorous empirical science with global organizational strategy.

For the Wharton-led study, click here: https://doi.org/10.1037/apl0001359

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
Email: sooksan.kan @ mahidol.ac.th

28/08/2026

📢 IMMEDIATE RELEASE
Mahidol University's Theory of Organizational Resilience Endorsed Among Innovative SMEs in South Korea

BANGKOK, THAILAND – A new international study published in the prestigious Journal of Intellectual Capital has provided strong empirical validation for Mahidol University's Theory of Organizational Resilience, developed at the College of Management (CMMU), in the context characterized by a strong innovation drive and mounting sustainability pressures.

The hot-off-the-press research, titled "The interplay between organizational resilience and responsible innovation types: unveiling the strategic role of green intellectual capital in special, refined, differentiated, and innovative (SRDI) SMEs," partially endorses and expands upon the foundational elements of the Theory of Organizational Resilience. Utilizing a robust data set of 336 specialized manufacturing small and medium-sized enterprises (SMEs) in South Korea, the European-led research team successfully tested core pillars of the Mahidol theory in a high-pressure, innovation-driven economy.

Unlike the typical concepts of organizational resilience, the Mahidol theory posits that an enterprise's capacity to withstand major disruptions is fundamentally dependent on its human resources, institutional settings, and socio-cultural values. The South Korean study directly operationalized these pillars by measuring "Green Intellectual Capital"—broken down into human capital (employee expertise), structural capital (organizational systems), and relational capital (stakeholder networks). The empirical findings heavily endorse the Mahidol model, proving that an aggregate pool of these internal knowledge assets serves as the single strongest direct predictor of organizational resilience during a crisis. Notably, the study revealed that embedded structural systems and external partnerships carry the greatest weight in keeping resource-constrained SMEs stable against external shocks.

🎤 Assoc. Prof. Dr. Vichita Ractham, Mahidol University Vice President for Corporate Communication and Branding, emphasizes how this achievement elevates the institution's global standing. "The empirical validation of our Theory of Organizational Resilience on the global stage reinforces that the Mahidol University brand is truly world-class. It is pioneering homegrown intellectual assets like this theory that cement our reputation as an international powerhouse of impactful knowledge, demonstrating that our academic contributions actively shape business sustainability practices around the world."

🎤 Assoc. Prof. Dr. Prattana Punnakitikashem, the Dean of CMMU, emphasizes the institution's distinct position in higher education. "CMMU stands proud as the only business school in Thailand that has introduced internationally recognized theories to guide the development of the field and corporate practices globally. We do not simply teach existing frameworks; we actively create the pioneering knowledge that helps global organizations navigate uncertainty. Seeing the Organizational Resilience theory robustly endorsed in South Korea's highly competitive industrial ecosystem proves that our research successfully bridges academic rigor with impactful, worldwide business application."

Co-developer of the Mahidol theory, Dr. Nuttasorn Ketprapakorn, a CMMU Ph.D. graduate and active business owner, reflects on the real-world value of these findings. "The rigor of theory-building skills and research knowledge I gained at CMMU has completely transformed my approach as an entrepreneur. In business, resilience cannot be a passive asset you only look for during a panic. By mastering how to structure human, system, and relational capital, I am able to proactively design my own business to absorb shocks, out-innovate pressures, and secure sustainable growth before disruptions occur."

For the report, click here: https://doi.org/10.1108/JIC-07-2025-0280

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/
📍 Doctor of Business Administration
https://www.cm.mahidol.ac.th/dba/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

24/08/2026

FOR IMMEDIATE RELEASE
📢 Mahidol University's Sustainability Theories Found to Facilitate SDGs Adoption

BANGKOK, THAILAND — The College of Management, Mahidol University (CMMU) announces its Sustainability Theories have been utilized extensively in a doctoral study at Macquarie Business School (MBS) to examine the strategic adoption and effectiveness of United Nations Sustainable Development Goals (SDGs) within developing economies.

The MBS doctoral research extensively utilizes the CMMU theories of Sustainability Vision and Organizational Culture—developed by Assoc. Prof. Dr. Sooksan Kantabutra and CMMU PhD graduates Dr. Nuttasorn Ketprapakorn and Dr. Waewkanee Assoratgoon—to evaluate how corporate vision and organizational culture drive long-term sustainability performance. The research successfully bridges the gap between global sustainability theory and ground-level corporate governance, offering actionable recommendations for stakeholders advancing the 2030 global agenda.

🎤 This cross-border research dialogue emphasizes the rising international impact of Thailand’s academic innovations. Highlighting the global significance of this milestone, Assoc. Prof. Dr. Vichita Ractham, Vice President for Corporate Communication and Branding at Mahidol University, shared her perspective: "This research dialogue underscores Mahidol University's evolving role as a creator of globally impactful knowledge. It showcases to the international community that our institutional brand stands for unparalleled academic excellence and profound societal impact, proving that our homegrown, empirical frameworks are vital tools for shaping global thought leadership."

🎤 Highlighting the deep academic roots between CMMU and MBS, Assoc. Prof. Dr. Prattana Punnakitikashem, CMMU Dean, stated: "This breakthrough milestone is a direct testament to the long-standing, cross-continental research collaboration between the College of Management, Mahidol University (CMMU) and Macquarie Business School. For decades, our two institutions have nurtured a rich partnership built on the cotutelle PhD program, research seminars and strategic curriculum redesign. Seeing our sustainability theories applied to this extensive validation study demonstrates the power of our enduring tie with Macquarie—proving that long-term cross-border alliances are even more vital to equipping the next generation of business leaders with the tools to navigate global sustainability challenges."

🎤 Adding to the sentiment, Dr. Nuttasorn Ketprapakorn, a CMMU Royal Golden Jubilee scholar, stated: "To achieve true institutionalization, senior leaders must articulate a clear sustainability vision, integrate it into governance processes, and align culture and incentives with long-term environmental and social goals. True sustainability culture provides the underlying justification for people's actions, helping employees determine desirable behaviors even in the absence of close management monitoring and control."

For the MBS study, click here: https://doi.org/10.25949/33187752

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/
📍 Doctor of Business Administration
https://www.cm.mahidol.ac.th/dba/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

22/08/2026

FOR IMMEDIATE RELEASE
📢 CMMU Faculty Among The World's Top 10 Most Productive Scholars in University Sustainable Leadership

BANGKOK, THAILAND — The College of Management, Mahidol University (CMMU) has solidified its position as a global pioneer in academic excellence, with its faculty members, Assoc. Prof. Sooksan Kantabutra and Assoc. Prof. Suparak Suriyankietkaew, officially recognized among the top 10 most productive University Sustainable Leadership scholars in the world in a study published by Sustainable Development Journal, a key journal in the sustainable development field. The recent comprehensive study, titled "Components of Sustainable Leadership in Universities: Systematic Review of the Literature and Proposal of a Taxonomy," analyzed global research databases to map the foundational pillars of sustainable management practices within higher education institutions.

In addition, the study identifies CMMU professors Kantabutra and Suriyankietkaew among the most influential scholars in the School of Thought on Sustainable Leadership-Innovation that focuses on the integration of innovation within university sustainable leadership practices.

🎤 Expressing deep pride in this international milestone, Assoc. Prof. Prattana Punnakitikashem, the Dean of CMMU, stated: "We are profoundly honored and incredibly proud to see our pioneering faculty recognized on the global stage for their contributions to sustainable leadership. At CMMU, our mission is to deliver a transformative learning experience that integrates cutting-edge research with real-world impact. Being acknowledged as global leaders in this space reinforces our position as an international powerhouse of knowledge, bridging corporate responsibility with strategic, future-driven management frameworks. Our high ranking underscores Thailand's growing influence in international sustainability research and establishes a blueprint for future academic leaders worldwide."

🎤 Adding context to the practical application of this research, Assoc. Prof. Sooksan Kantabutra, shared: "Higher education institutions face complex, unprecedented pressures to evolve; our research demonstrates that true University Sustainable Leadership isn’t merely about policy compliance or trying to achieve some targets, but about cultivating an organizational vision and culture that inspire long-term resilience, genuine stakeholder commitment, and continuous ecosystem innovation. Indeed, effective University Sustainable Leadership creates and maintains a dynamic balance among simultaneous, often conflicting demands from a whole range of stakeholders, including future generations."

CMMU has long been a world's leader in Sustainable Leadership research and education. Among others, it pioneered the world's first PhD program in Sustainable Leadership.

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/
📍 Doctor of Business Administration
https://www.cm.mahidol.ac.th/dba/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

20/08/2026

🎯 Certified Sustainability Officer®🎯

Leading and managing for improving sustainability performance of an organization is a science, meaning a systematic way of studying and understanding the world by relying on building and testing knowledge through objective observations, measurement, and experimentation rather than personal beliefs or guesswork. Chief Sustainability Officers must be trained for it. Below is a list of our first two batches of Certified Sustainability Officer®.

These Certified Sustainability Officer® (CSOs) have gone through a 42-hour training program and been assessed for their relevant knowledge and skills in improving organizational sustainability performance beyond the ESG and SDG schemata. They are equipped with cutting-edge knowledge required to assess the sustainability prospect of an organization, formulate necessary sustainability strategies, and equip the organization with resilience capabilities. They are most suitable for working in the Corporate Strategy and Planning unit or Sustainable Development unit of an organization, or as an independent Sustainability Performance Consultant to business organizations.

17/08/2026

Truly world-class business schools build their own theories/models/frameworks for research and teaching. An example is at Harvard Business School (HBS) below where they do not simply adopt theories/models/frameworks from others to teach. This is what makes HBS highly competitive and attracts numerous executive students from around the world to study at Harvard each year.

At CRSL, we follow this well-established approach of truly world-class business schools by equipping our faculty and doctoral researchers with theory building tools/techniques they need to create new theories/models/frameworks in response to today's unsolved sustainability challenges. Many doctoral researchers have created their own theories/frameworks/models that later become internationally recognized.

CRSL researchers deliver cutting-edge frameworks for real-world problems that lack existing solutions. Today, the center has produced some of the world's top 10% sustainability reports.

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/
📍 Doctor of Business Administration
https://www.cm.mahidol.ac.th/dba/

16/07/2026

📢 CMMU faculty member to deliver a keynote address at the 42nd annual conference of the Euro-Asia Management Studies Association (EAMSA)

With an extensive membership worldwide, the EAMSA is a platform for scholarly exchange on economic and management issues. Annual conferences, held alternately in Europe and Asia, bring together researchers and business executives who discuss their research and experiences, exchange ideas, and establish collaborative networks. This year, the conference theme is "Euro-Asia Intelligence for Sustainability and Sufficiency", hosted by Chiang Mai University Business School.

To commemorate the 100th anniversary of the birth of His Majesty King Bhumibol Adulyadej The Great in 2027, Assoc. Prof. Sooksan Kantabutra of CMMU Center for Research on Sustainable Leadership is invited to deliver a keynote address at EAMSA 2026. At the conference, Prof. Kantabutra will deliver a speech "From a development philosophy to a practical theory: Two decades of Sufficiency Economy research & future research".

The keynote speech will cover:
📌 Global perspectives on Sufficiency Economy
📌 Cutting-edge body of knowledge in response to the prevailing sustainability issues
📌 Future research directions to improve the issues
📌 Managerial & policy implications for organizational leaders

Interested in participating in the conference, check out its call for papers here: https://eamsa2026.org/cfp

16/07/2026

Call for Papers: CLSG International Conference Series 2026
College of Management, Mahidol University invites researchers, scholars, doctoral students, and practitioners to submit papers or abstracts for the CLSG International Conference Series 2026.

The conference will be held under the theme:
“Consumer Research and Marketing: Frontiers of Theory, Method, and Practice”

Organized by the Consumer Life-course Studies Group (CLSG), the conference provides an academic platform for sharing research findings, exchanging ideas, receiving constructive feedback, and building research networks in the fields of consumer behavior and marketing.

Key Dates
Submission of paper or abstract: October 15, 2026
Notification of accepted papers: November 1, 2026
Registration closes: November 15, 2026
Conference date: November 21, 2026

Location: College of Management, Mahidol University, Bangkok, Thailand
For more information, please visit: [www.cm.mahidol.ac.th/clsg](http://www.cm.mahidol.ac.th/clsg)
Email: [[email protected]](mailto:[email protected])

Tel: +662 206 2000 ext. 2057

30/06/2026

📢​ ในขณะที่​ทุกประเทศ ทุกองค์กร​พยายามทำคะแนน MDGs SDGs และ ESG ให้สูงขึ้นเรื่อยๆ มาหลายสิบปี แต่สถานการณ์​วิกฤตการณ์​ทางธรรมชาติ​กลับเลวร้ายลงไปเรื่อยๆ จนทุกคนสัมผัสได้ ทำไมถึงเป็นเช่นนั้น เราสามารถปรับวิธีการประเมินและการจัดการเพื่อความยั่งยืน เพื่อแก้ปัญหา​ได้อย่างทันท่วงทีหรือไม่ อย่างไร

วิทยาลัยการจัดการ มหาวิท​ยาลัยมหิดล​ ในฐานะองค์กร​ที่บุกเบิกการศึกษาวิจัยและการเรียนการสอนด้านการจัดการเพื่อความยั่งยืนของไทย ขอเชิญรับฟังความเห็นของผู้เชี่ยวชาญด้านการจัดการเพื่อความยั่งยืน ประจำ CMMU Center for Research on Sustainable Leadership ตามรายละเอียดด้านล่าง

20/06/2026

FOR IMMEDIATE RELEASE
📢 CMMU Sustainability Research Shakes Up Global Sustainability Agenda, Setting Future Course at Stockholm School of Economics

BANGKOK, THAILAND (June 20, 2026) – The College of Management, Mahidol University (CMMU) has reinforced its status as a world-class hub for corporate sustainability. Its Corporate Sustainability Mindset model has been prominently featured as a foundational pillar for future research in a doctoral dissertation at the prestigious Stockholm School of Economics (SSE) in Sweden.

The PhD dissertation, titled "Procurement for Social Sustainability: Manoeuvring Tensions and Enabling Systemic Interventions in Supply Networks" by Dr. Sven-Anders Stegare (2026), investigates deep structural failures in supply systems, such as labor exploitation and modern slavery. To address how global managers make choices when facing immense commercial pressures and limited corporate control, the SSE study points directly to the pioneering work in 2025 of CMMU's Nitith Wattanaphak, Mahidol University Doctoral Research Fellow, and his advisor Sooksan Kantabutra. The SSE study highlights CMMU's research as the essential roadmap for decoding the normative and ethical dimensions of global supply chains. It advocates utilizing the CMMU framework to explore how an individual's sustainability mindset influences complex, high-stakes decision-making.

Integrating Psychology with Supply Chain Management, the CMMU scholars provide the global academic community with a comprehensive definition and structural model for this cognitive shift. They define a corporate sustainability mindset as an individual's cognitive and emotional alignment with sustainability ideologies, which directly reflects their intrinsic values, beliefs, attitudes, and behaviors concerning the well-being of all. Crucially, the CMMU model points out that developing this mindset requires a deep systems perspective and relies heavily on Transformative Learning rather than simple operational checklists. It tracks how deep psychological shifts translate into concrete, measurable behavioral actions within complex organizational settings.

"Being cited as a future blueprint by an institution as elite as SSE is an immense honor that validates our college's global vision," said Assoc. Prof. Dr. Prattana Punnakitikashem, Dean of CMMU. "This recognition proves that CMMU sustainability research is evidently making an impact at top institutions around the world. Our research into sustainable development models does not merely catalog past trends—it actively shapes where the global scientific community is heading next."

Adding to the Dean, "traditional supply chain tools like audits are no longer enough to stop labor exploitation and the like," stated Nitith Wattanaphak, co-developer of the model and Doctoral Research Fellow at the CMMU Center for Research on Sustainable Leadership. "Real change happens when organizations cultivate an inner ethical framework. Our model focuses on how a sustainability mindset guides managers when control is low but stakes are high. We are deeply honored that the elite Stockholm School of Economics recognizes this cognitive shift as the next frontier for sustainable procurement."

In the meantime, the CMMU scholars are actively testing and validating this model on the ground in Thailand. By gathering empirical evidence from diverse Thai business environments and supply networks, this ongoing research will provide actionable strategies that improve corporate responsibility and sustainability. Since global supply chains are deeply interconnected, the insights and localized findings generated from this trial will ultimately benefit the entire world, offering an adaptable framework for global corporate environments.

By bridging macro-level supply chain management with micro-level ethical mindsets, CMMU's sustainability research provides a practical lifeline for international corporations struggling with modern regulatory compliance and corporate social responsibility (CSR) failures. This international milestone cements CMMU's ongoing mission to deliver actionable management insights that champion social equity, environmental health, and long-term economic durability on the global stage.

For the SSE PhD dissertation, click here: https://research.hhs.se/esploro/outputs/doctoral/Procurement-for-Social-Sustainability-Manoeuvring-tensions/991001696599406056?institution=46SSOE_INST

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

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