The profile of its students and event attendees mainly include university undergraduates, fresh graduates, young professionals, newlyweds, as well as young parents. In a recent internal survey conducted among 500 of its students, it was noted that 80% of its present attendees belong to the age group it had envisioned to serve 5 years ago. Over the years, Safinah has touched more than 15,000 lives
through its programmes and live events, and have amassed a decently large following online among its targeted audience. (17,000+ on Facebook, 3,000+ subscribers to its newsletter, and more than 2000 unique visitors to its newly created blog; The Life Feed, and its Youtube page, SOUL Academy). Safinah's programmes stand out, mainly because of the fresh new positioning it brings to the courses, talks and events that it runs, the manner and angling of approaching contemporary issues, and its ongoing efforts in addressing matters which are relevant to obstacles and challenges that the Malay/Muslim community is facing today.