LVMH-SMU Asian Luxury Brand Initiative

LVMH-SMU Luxury Research Conference 2018
Call For Papers
Submit your papers by 1 Feb 2018
Visit www.smu.edu.sg/lvmh2018 for more information!

"THE APPLE WATCH is a game-changer for in-store retail."

http://www.luxurydaily.com/how-the-apple-watch-changes-consumers-shopping-behavior/

How the Apple Watch changes consumer shopping behavior - Luxury Daily - Columns Now that the dust has settled since the launch of the Apple Watch, it is time to take a good hard look at just how the new device is set to change the way we interact with technology on a daily basis.

Although Chinese shoppers continue to crowd luxury boutiques in Paris, Tokyo, and New York, over the long term they may see the value in making a greater proportion of purchases in Beijing or Chengdu. Despite the cost savings and greater prestige, the novelty of flying halfway across the globe to buy a handbag will wear off, and as long as their favorite brands don’t give up in mainland China, they’ll eventually be ready to buy locally.

http://jingdaily.com/should-luxury-brands-give-up-or-double-down-on-mainland-china/

jingdaily.com

“Montblanc fountain pens are an item that few people use in this digital age, so having a digitally aware and compatible product is an astute and necessary move for the Montblanc company.”

Montblanc embraces mobile with Samsung-exclusive stylus range - Luxury Daily - Mobile Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

Following the buzz about Lily Pulitzer for Target, here's a good read about luxury brand collaborations with high-street labels.

http://luxurysociety.com/articles/2012/04/for-and-against-luxury-brand-high-street-collaborations

For and Against: Luxury Brand High Street Collaborations - Luxury Society - Analysis Luxury Society investigates why luxury brands partner with high street retailers and what it can cost them in terms of brand equity

While it may seem that fashion bloggers are losing their luster, they still have large followings that can rival magazines, creating an opportunity for luxury brands to reach a large, fashion-focused audience.


http://www.luxurydaily.com/how-much-influence-do-fashion-bloggers-have/

How much influence do fashion bloggers have? - Luxury Daily - Internet Since fashion bloggers arrived on the scene about a decade ago, they have gained influence and grown to be leaders in the industry, says a new report by Fashionbi.

“Just as we feel about quality craftsmanship, innovation and creativity, the environment has become a driver for progress for LVMH and we see it as key to the growth of our brands” - Bernard Arnault


http://www.wsj.com/articles/stores-that-sell-luxury-get-stingy-about-energy-costs-1429135355

Stores That Sell Luxury Get Stingy About Energy Costs French fashion group LVMH says 70% of energy usage is for lighting stores of brands like Louis Vuitton, Bulgari, Sephora

Event manager Vincci Tung said that the government was prohibiting officials of any level from entering casinos, and as the show was being hosted at a casino-hotel, this ruling would directly affect their "VIP customers admission".


http://www.bbc.com/news/world-asia-china-32246080

Macau luxury fair cancelled 'because of China corruption probe' A Macau luxury goods fair is being cancelled, its organisers say, because of China's crackdown on corruption.

“The implications for a marketing standpoint, among other things, are that luxury brands need to promote one-on-one communication and experiential events to encourage store visits, focus on mobile technology and devices for tourists shopping abroad and keep an eye on the influential millennial generation.

http://www.marketing-interactive.com/5-key-trends-in-luxury-retail-for-2015/

5 key trends in luxury retail for 2015 In this video, LuxHub has gathered five key global retail trends for 2015.

"...the business falloff is stemming from China’s crackdown on the long-popular practice of “gifting” items to public officials and company executives in exchange for favors."

http://ww2.cfo.com/global-business/2015/04/chinas-gifting-crackdown-hurts-luxury-accessories-firms/

China Gifting Crackdown Hits Luxury Accessories Firms Plus, some luxury accessories brands are losing their luster in the country.

Italian boutiques are a valuable touchpoint for customers to best experience a brand and its heritage. Understanding that this customer is global (and visits to boutiques in Milan will eventually impact the success of a brand in China as well) is critical.

http://jingdaily.com/tourism-and-brand-building-are-italian-luxury-firms-ready-for-china/

Tourism and Brand Building: Are Italian Luxury Firms Ready for China? March 12, 2015 Tourism and Brand Building: Are Italian Luxury Firms Ready for China? by Philip Guarino A Prada store in Milan. (Shutterstock) 2014 proved to be a challenging year for Italy. According to Global Blue, luxury spending in Italy dropped 3 percent last year, due in large part to the count…

As experience becomes an increasingly important priority for Chinese travelers, they’ll allocate more of their budgets toward activities and dining, while opting for far-flung or exotic destinations over the well-worn global tourist hubs.

http://jingdaily.com/chinese-millennials-the-264-billion-tourism-industry-target/

Chinese Millennials: The $264 Billion Tourism Industry Target March 14, 2015 Chinese Millennials: The $264 Billion Tourism Industry Target by Jing Daily Young, tech-savvy Chinese travelers are revolutionizing the global travel industry. (Jing Daily) This article was published earlier in our weekly newsletter. Sign up through our “Newsletter Sign Up” box on the…