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It isn't always easy to do this, and even the most experienced communicators get it wrong. But keeping the audience at the forefront of any communication initiative is the most effective way to mitigate the natural, human tendency to slip into our thinking and writing comfort zones https://twitter.com/CCILSg/status/1662980037652652032?s=20

Getting from the messiness of real life to a well-structured story requires exactly that, structure. Especially in complex fields such as and , each individual story must be framed with clear parameters and objectives for the teller and audience

Why ask how? How matters when we want to be credible and trustworthy when it comes to messages. How matters when we are demonstrating the ways in which communities take action against . How is an integral part of messaging & it can't be ignored https://www.qc.sg/risk-communication-course-singapore/

Why ask why? Because why matters when someone is being told to follow a rule they might not agree with, or make a -related change to their diet or lifestyle. Why matters when we ask people to take extra steps for . Why matters - a LOT https://www.qc.sg/risk-communication-course-singapore/

A 1972 theory proposed by Ernest G. Bormann, explaining how ‘group consciousness’ arises and is maintained in communication contexts and very useful for understanding misinformation or resistance to change https://medium.com/posttext-centre-for-communication-and-information/symbolic-convergence-heory-5023c9f59cfe

There's a difference between and . Crisis communication is acute and urgent, but risk communication must take into account long term behavioural change and the reality of https://medium.com/posttext-centre-for-communication-and-information/from-crisis-communication-to-risk-communication-for-sustained-behavioural-change-739b9034ecaf

Communication is a key intervention in healthcare; part of the provision of care and not just an 'add on’ https://medium.com/posttext-centre-for-communication-and-information/healthcare-content-matters-248cb16127a8

There's an underlying contract with any message; a relationship between sender and receiver. Audiences are constantly assessing whether a message deserves trust, attention, and action. You're doing it right now. How are you making this judgement? What are you looking out for?

Many thanks to Singapore's Finest for including us on your list of top advisors and experts in

12 Trustworthy Copywriters in Singapore [2022] The best copywriters in Singapore. All the expert copywriter for your next blog post or content. Best rated for their quality of work and reader's review

Our has taken us through communication in general, and internal communication. We now come to the huge field of . We’ll start with the basics.
Learn in depth: https://www.qc.sg/copywriting-course-catalogue-singapore

Are you writing to a screen, or to the person on the other side of the screen? Copywriting starts with the human being receiving the message. And that human being isn’t just a demographic; they’re a complex combination of attitudes and values.

In our copywriting courses, we break down the ways to understand how your audiences think and how your writing can resonate with them. Our proprietary frameworks are grounded in rigour, drawing from psychology, sociology, anthropology, and economics to provide a set of robust methodologies for audience understanding.

Visit qc.sg for the course schedule. Courses are conducted over two days, online, and open to individuals from anywhere in the world https://www.qc.sg/copywriting-workshop-singapore/

An inspiring story with three key extrapolations/takeaways:
1. Communication is an intervention in a number of contexts from environmental stewardship to healthcare; it’s not just a ‘nice to have’ thing, it’s a key intervention to drive change
2. Communication has to be aware of, and respond to, the nuances of the social and cultural context in which it operates, for it to be impactful
3. Language is amazing and these experts are living testimony as to why we place such a strong emphasis on language use in our courses

How these linguists are ensuring things don't get lost in translation The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.