Digital Advertising Alliance

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Supported by DesignSingapore Council (Dsg) and the MDA, 5 trade associations, namely the Association of Accredited Advertising Agents Singapore (4As), Interactive Advertising Bureau (IAB), Institute of Advertising Singapore (IAS), Mobile Marketing Association (MMA) and Singapore infocomm Technology Federation (SiTF) came together on 8 September 2010 to form the Digital Advertising Alliance (DAA) w

ith a common goal to promote investments in digital advertising; and help boost the sector in Singapore and across Southeast Asia.

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