Murdoch-IPRS Student Chapter

Murdoch-IPRS Student Chapter Empowering future communicators at Murdoch Singapore’s IPRS Student Chapter. Join us today!

Our Objectives

- To provide a valuable service to the student community by extending access to IPRS activities and programs.

- To provide a channel for Marketing / Business / Journalism, Tourism, Communication and Media Studies and PR students to network with industry leaders and helping them gain first-hand and working experiences.

- To foster Student-IPRS collaborations in areas of communication media, symposia and learning forums.

PR isn’t just about news releases—in Singapore, public relations and public awareness campaigns have shaped our culture,...
09/08/2026

PR isn’t just about news releases—in Singapore, public relations and public awareness campaigns have shaped our culture, national habits, and even our everyday Singlish! 🗣️✨

In honor of National Day, the IPRS Student Chapter @ Kaplan / Murdoch Singapore took a trip down memory lane to look at top 3 Iconic SG Campaigns through a PR & Communications lens:
1️⃣ COVID-19 Awareness Campaign: Leaning into pop culture & catchy tunes (Steady Pom Pi Pi!) to achieve a 92% vaccination rate.
2️⃣ National Courtesy Campaign: How a 1978 tourism initiative evolved into the Singapore Kindness Movement & Singa the Lion.
3️⃣ Save My World (Saving Gaia): MediaCorp’s 2007 green anthem that defined a generation’s environmental awareness.

Swipe through to see how strategic messaging, mascot PR, and cultural storytelling built the Singapore we know today! ➡️

61 years of growth, unity, and extraordinary stories. Happy National Day, Singapore! Majulah! 🇸🇬❤️
09/08/2026

61 years of growth, unity, and extraordinary stories. Happy National Day, Singapore! Majulah! 🇸🇬❤️

PR isn’t just about news releases, public relations and public awareness campaigns have shaped our culture, national hab...
09/08/2026

PR isn’t just about news releases, public relations and public awareness campaigns have shaped our culture, national habits, and even our everyday Singlish! 🗣️✨

In honor of National Day, the IPRS Student Chapter @ Kaplan / Murdoch Singapore took a trip down memory lane to look at the top 3 most Iconic SG Campaigns through a PR & Communications lens:

1️⃣ COVID-19 Awareness Campaign: Leaning into pop culture & catchy tunes (Steady Pom Pi Pi!) to achieve a 92% vaccination rate.
2️⃣ National Courtesy Campaign: How a 1978 tourism initiative evolved into the Singapore Kindness Movement & Singa the Lion.
3️⃣ Save My World (Saving Gaia): MediaCorp’s 2007 green anthem that defined a generation’s environmental awareness.

Swipe through to see how strategic messaging, mascot PR, and cultural storytelling built the Singapore we know today! ➡️

Happy 61st Singapore! 61 years of growth, unity, and extraordinary stories. Happy National Day, Singapore! 🇸🇬❤️
09/08/2026

Happy 61st Singapore! 61 years of growth, unity, and extraordinary stories. Happy National Day, Singapore! 🇸🇬❤️

04/08/2026

🎧 Great insights, great conversations, and plenty to learn!

We had the opportunity to attend “Why Podcasting is the New Strategic Superpower” by IPRS Singapore, and Victoria is breaking down her top 3 takeaways from the session.

What’s one thing you learned? We’d love to hear your thoughts! 💬

30/07/2026

🎬 That’s a wrap on MADCAMP 2026!

In case you missed it... 👀
Here’s a look back at MADCAMP 2026, where strategic communication came to life through inspiring campaigns, meaningful conversations and unforgettable moments.

For the first time in years, MADCAMP returned as an in-person showcase, bringing together students, industry professionals and guests to celebrate ideas that make a difference. Through campaigns tackling dementia and Singapore’s low fertility rates, our students showcased the power of strategic communication to drive real-world impact. ✨✨

Thank you to everyone who made MADCAMP 2026 such a memorable success. 💙

✨ MADCAMP 2026 is back!For the first time in years, MADCAMP returns in person! 🎉This year’s showcase will see five Strat...
24/07/2026

✨ MADCAMP 2026 is back!

For the first time in years, MADCAMP returns in person! 🎉

This year’s showcase will see five Strategic Communications student teams present integrated communication campaigns addressing dementia and declining fertility rates in Singapore.

We’re also excited to have Marion Ang (TriOn & Co) and Maureen Tan (The Hoffman Agency) joining us as our industry panelists.

Stay tuned as we bring you highlights from MADCAMP 2026! 💙

This is the team behind the IPRS Murdoch Student Chapter! 💙✨This year, we’ve got plenty of exciting events, industry col...
20/07/2026

This is the team behind the IPRS Murdoch Student Chapter! 💙✨

This year, we’ve got plenty of exciting events, industry collaborations and opportunities lined up, and we can’t wait to share them with you.

✨ Meet Michelle | President ✨Hi everyone! I’m Michelle, your President of the IPRS Murdoch Student Chapter. 💙I’m current...
19/07/2026

✨ Meet Michelle | President ✨

Hi everyone! I’m Michelle, your President of the IPRS Murdoch Student Chapter. 💙

I’m currently studying Strategic Communications and Business Management. Before uni took over my life, I spent 6 years doing Chinese dance before switching to Indian dance and hip hop for another 5 years! 💃

You’ll usually find me with an iced dirty matcha, planning our next event or...maybe at pilates ignoring the world!

I’m excited to help build a fun, welcoming community and can’t wait to meet you all!

✨ Meet Heather | Vice President ✨Hey, I’m Heather! 👋I’m studying Web Communication & Marketing, and I’ve been doing Muay...
19/07/2026

✨ Meet Heather | Vice President ✨

Hey, I’m Heather! 👋

I’m studying Web Communication & Marketing, and I’ve been doing Muay Thai for almost 5 years. 🥊

If I’m not in class, I’m probably grabbing a banana matcha latte or an acai smoothie. 😛

Looking forward to meeting everyone and making this an amazing year for the chapter! 💙

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