AA Pashmina

7 more days to go🧶🎁

Shot in 2002 by CNA for television.

Threads - The Making of Authentic Pashminas in Nepal Share your videos with friends, family, and the world

This is the way of large producers - highly mechanised.
AA Pashmina pieces are all made by hand and handlooms. This affords a lifely texture and creates more jobs for more women and their families in the community🧶

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Our second and last show for 2025

The truly wealthy are at last opting not to buy things that shout their brand on the products, and starting to see that class is in being quietly dignified and deliberately non-ostentatious : going out will be oversized logos and flashy buckles that scream “look at me!”.

Still, they are not lowering their standards. Why would they? They are even going deeper to understand how the products are made and the human stories behind them. A healthy new awareness to want purpose and meaning in their purchases.

This will result in top quality products without the usual
labels - products that have authenticity and a human story behind them, products that can stand on their own against the noisy effusiveness and often obtuse and crass showpieces.

Part of the awakening is explained in this article, although this international phenomenon was already present for some years. And slowly gaining traction.

And www.aapashmina.com is well-positioned for this new consciousness.

https://theindependent.sg/why-looking-poor-might-be-the-richest-move-of-2025/?fbclid=IwQ0xDSwK5cKpleHRuA2FlbQIxMQABHvqshjp3RU-tkBzniGBgj76WPkkiANtMVs15sVdw65GcrgjVlbcRznn2JM6I_aem_3GwvIl1j_FmGJU-yuNFOwA

Why looking 'poor' might be the 'richest move' of 2025 - Singapore News It’s not a downgrade—it’s a strategy.

The place where my heart sings and tears are bittersweet. One of my soul homes

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