03/10/2020
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Starting to build an Ecommerce is not easy and a lot of times can be discouraging especially when you have a full-time job with family and personal obligations.
Reading inspiring stories from those who have done it will give us the energy to keep going and learn to grow our ecommerce business.
There are many inspiring CASE STUDIES to read and I would like to share one here.
Do LIKE ๐๐๐ if this inspires you.
๐๐ข๐ช ๐ ๐ฆ๐ ๐๐๐ ๐๐๐ข๐ ๐ ๐๐ฅ๐๐ ๐ฆ๐๐ง๐ ๐๐ง๐ง๐ฅ๐๐๐ง๐๐ ๐ฎ๐ต๐ฏ,๐ฌ๐ฌ๐ฌ ๐๐๐๐๐๐ข๐ข๐ ๐๐๐ก๐ฆ
SELLING with a Surprised PRIZE!!
Company Studied: ๐๐ถ๐ฎ๐บ๐ผ๐ป๐ฑ ๐๐ฎ๐ป๐ฑ๐น๐ฒ๐
Challenge
As an Ecommerce company with a wonderful love story behind its production, Diamond Candles prides itself in offering scented, soy-based candles with an amazing surprise at the end โ a ring which can give the customer a chance to win a fancy ring ranging from $100 to even $5,000 in value!
Because Diamond Candles started from humble beginnings, Justin, the companyโs co-founder, had this single valid challenge that he and his team needed to overcome:
Insufficient funding to implement social media marketing for the company:
Diamond Candles did not have the luxury to use advertisements in their social media marketing tactics. They needed to rely on word-of-mouth marketing to create a buzz and attract customers.
One of the Solutions Used:
Everything started with the product:
Justin and his team knew that for the marketing to be effective, they needed to have an ENTICING product that they could promote.
Here is one solution that Diamond Candles used in order to build a stable social media platform successfully:
Selling a unique product with a unique value that canโt be found anywhere else:
For word-of-mouth marketing to be effective, the team decided on selling a product which plays as a โconversation-starterโ โ candles are used whenever thereโs company and rings are considered as womenโs best friend so itโs a product that most women love to talk about.
Additionally, as Justin noted, the average Diamond Candles customer tells three people about the brand.
The excitement that they may win an expensive prize just adds to the thrill of buying. BINGO!!!
Do Join my FB support Group - ๐๐ฐ๐ผ๐บ๐บ๐๐ป๐๐ต๐๐๐ถ๐ฎ๐๐ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐ - for another 5 Case Studies to save you from making uncessary error!
https://www.facebook.com/groups/418314812466880
