19/08/2026
On a recent trip to Japan, our colleague Tat Heng Tan came across a rather unusual souvenir: a black-and-white bag of Calbee potato chips.
The monochrome packaging was introduced temporarily across 14 Calbee products in May, as geopolitical tensions disrupted the supply of materials used in printing and packaging.
A small but interesting example of how companies adapt when global developments create unexpected challenges.
Now the question is: do we open it, or keep it as a collector’s item?
