More English Lessons

❗️PRODUCT - BUSINESS VOCABULARY ❗️

❇️product line /a range of similar products or services that are sold by the same company, with different features and different prices - продуктовая линия (линейка)
❇️non - branded/unbranded product / products do not have a brand name and do not legally belong to a particular company, so any company can manufacture them: - товар, выпускаемый без бренда ⠀⠀
❇️product orientation / an approach to business that emphasizes the importance of having a good product and production process - ориентация произведения (Реклама: ориентация на определённый ассортимент товаров, товарная специализация, узкая товарная специализация)
❇️product range / the set of products made by a company - товарный ассортимент
❇️to launch a new product/ the introduction of a product to the market - запустить новый товар

❗️ Brand ❗️
🇬🇧Business vocabulary🇬🇧
❇️brand loyalty / the tendency to always buy a particular brand - приверженность марке, бренду ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀
❇️brand image / the ideas and beliefs people have about a brand - образ бренда (отражает образ продукта, который компания пытается создать)
⠀❇️brand awareness / how familiar people are with a brand (or its logo and slogan) - уровень информированности потребителей о бренде, знание марки, ⠀ ⠀ ⠀ ⠀ ⠀
❇️brand stretching / using an existing name on another type of product - включение новых товаров в торговую марку

Grammar

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