Brandflex

BIG

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We use this word in all sorts of contexts.. contai.. many a context... errwhere.

That's a BIG dude.
(He will punch you to the moon.)

Holey-moley...
that's a BIG (insert item).

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Now, we want to be VERY fancy and replace this one with something more... well... eloquent.

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I know this is a BIG ask... but please help suggest some other words.

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What's a better word for BIG?

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Over to YOU!

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BOO!
The Ghost Storyteller

Creative Story Prompts™

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TODAY'S PROMPT:
The more dangerous the job the more $$$ it pays.
You took a job that pays $100k/hour.
What is that job?

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Like to hear what you think that job is.
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This is a great tool that allows you to brainstorm some story ideas.

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Get creative and unleash the weirdest part of you and spill.

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These topics are here for you to get out of the box.

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Share what is inside that mind palace of yours.

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Happy story time!

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Sign up for the FREE course:
Storytelling 101
https://brandflex.co

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BOO!
The Ghost Storyteller

Will People Understand My Idea?

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So you want your message to be interesting and memorable?

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The S.U.C.C.E.S method.

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Simple:
What one thing
do I want my audience
to remember?

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Unexpected:
How can I make my
message surprising
and insightful?

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Concrete:
How can I make my
message easy to
understand?

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Credible:
How can I make my
message believable?

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Emotion:
How can I make my
audience care?

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Story:
How can I keep my
audience engaged?

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Simple to remember.
Unexpected and surprising.
Concrete and easy.
Credible and believable.
Emotional to care.
Storytelling to engage.

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Sign up for the FREE course:
Storytelling 101
https://brandflex.co

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BOO!
The Ghost Storyteller @ Porto, Portugal

We are all storytellers.

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“Owning our story and loving ourselves through that process is the bravest thing we’ll ever do.”

Dr. Brené Brown delivered a presentation on “The power of vulnerability” at TEDx Houston. As a professor at the University of Houston, Brown studies vulnerability, courage, authenticity, and shame. It’s a pretty big subject area to squeeze into 18 minutes, yet Brown did it so well that her presentation has been viewed 15 million times and has turned Brown into a New York Times bestselling author.

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How?
“I thought, you know, I am a storyteller. I’m a qualitative researcher. I collect stories; that’s what I do. Maybe stories are just data with a soul. And maybe I’m just a storyteller.”

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In a business presentation, you’re telling the story behind your campaign, company, or product.

In a job interview, you’re telling the story behind your personal brand.

In a marketing pitch, you’re telling the story about your idea.

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Remember:
Data won’t get you standing ovations;

A brand alone cannot connect with people;
Dr Brené Brown delivered a presentation on “The power of vulnerability” at TEDx Houston. As a professor at the University of Houston, Brown studies vulnerability, courage, authenticity, and shame. It’s a pretty big subject area to squeeze into 18 minutes, yet Brown did it so well that her presentation has been viewed 15 million times and has turned Brown into a New York Times bestselling author.
Audiences will not feel anything for just words;

Stories will.

Stories inform, illuminate, and inspire.

Tell more of them.

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BOO!
The Ghost Storyteller

BOO!!

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Is writing your story a pain in the neck?

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Are you looking for words that raise the spirits and get you paid?

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Well, if you are an artist, of any kind, who needs the written word that gives people goosebumps, you came to the right place.

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Let’s face it; lousy copy dampens people’s spirits.

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They quite literally run for the hills.

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When you tell your story, you want people to relate to it, stick around, give you money for your services and spread the gospel.

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Story writing is where I shine the brightest.

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Your story. My words.

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Yes, many ghost puns, I know, but that’s the spirit.

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BOO!
The Ghost Storyteller

The Ghost Storyteller
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User Experience Lead by day,
Micro-Fiction writer by night.
Educator in between.
Musician on the weekends.
Eternal student of life.
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I help artists start making content people want to consume and create a career they’re genuinely excited about.
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All kinds of artists:
Creators
Authors
Writers
Filmmakers
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Artists of all kinds, sometimes have a fear of sounding like a salesperson.
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Let’s change that!
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At your service to make your brand – through some epic magic* – sound cool, while getting you paid for being your self!
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*Epic magic includes:
Copy for your website pages, sales collateral, Instagram, newsletter emails… basically a bit of micro and nano-copy.
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P.S. The Fonts!!
Thank you .by.james for making this EPIC font.
It is the font glove to my creative hand.
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Your Story. My Words.
BOO!

"How long should my UX case study be?"

In case you missed it, we all gathered for brunch yesterday to talk about "the ideal length of a UX case study" ☕️

(pssttt, we created a club called "QuestKit and Heroes of UX" if you want to follow us and stay tuned).

Here's a quick recap JUST FOR YOU:
https://preview.mailerlite.com/o4h2g3

If you want to learn more about this topic, you can't miss our workshop today. We'll talk about how to use storytelling applied to UX case studies. This is your last chance to grab a last-minute ticket:
https://events.eventzilla.net/e/how-to-use-ux-storytelling-to-write-a-compelling-case-study-2138812608

Can't make it to the live? Don't worry, we'll be sending out a replay to everyone, so make sure you sign up now if you think this information will benefit you.

We hope to see you there 👋 - with UX by Ana Santos - User Experience Consultant & Educator

How To Use UX Storytelling To Write a Compelling Case Study You can use storytelling in your UX process to write an engaging case study and create empathy…

Your Case Study Essentials

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UX portfolios and case studies are always a hot topic.

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How long should your case studies be?
How many projects should you display?
How to make them attractive?
What is storytelling?
Where and when to use storytelling?

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The list of questions is endless, which makes sense, considering how competitive the field of UX is becoming.

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While there's not always a right answer and much less a one-size-fits-all approach, there's a technique that never gets old:

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Storytelling.

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We went into the Batcave to come up with a plan.
Together with the first lady of UX, .by.ana, we created a Workshop to answer these questions and deliver them to you Live.

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"How To Use UX Storytelling To Write a Compelling Case Study"

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Writing a great Introduction
Design Tips for a Case Study
The middle part of a Case Study
What to include in a Case Study Conclusion
Frameworks to make it compelling
Use of Storytelling to combine it
Cover letter to wrap it up

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You can get early bird tickets if you sign up until tomorrow, March 3:

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https://questkit.co/workshops

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We'll be providing the replay to those who are unable to attend it live.

See you there!

How Covid almost killed my engagement

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Storytime:
When Covid started, we were separated by an ocean.
We were forced to use technology to 'be' together.


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New norms got forced on us, and we had to adapt, adjust and overcome.


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A board game became a LAN party.
Valentine's day was' n rose in binary.


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01110010 01101111 01110011 01100101
(Actual rose in binary)


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We manoeuvred through countries like spies.
Started a project together .co .
All this while being followed by the boogie man (Corona).


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Only and the two of us know how we pulled this off.
Where there is a will, there will always be a way (masks not included).


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Was it all worth it?


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A definite YES!


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Today I'm celebrating 2 amazing months of being married to my soulmate and work partner in crime .by.ana.

Happy Valentines Day to you and to ALL!!


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Lesson:
Capitalise on chaos.

Ensure that what you are doing and striving for will be worth any sacrifices you will have to make along the way.

If it's a relationship, job, project, engagement (social included) or anything in life.


When something is important to you, you will find a way.


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The juice is ALWAYS worth the squeeze!

Branding for Artists

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A musician’s guide to storytelling.

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But first... what does branding for artists mean exactly?

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And how does storytelling fit in it all?

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We are going to find out!

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We are having a lil conversation on the topic on with a couple of creative geniu...ies, genies, clev.. geniuses in their own fields.

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Join us at http://brandflex.club (linkydink to our Clubhouse session).
I have a couple of invites for those of you not there yet.

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What story are you putting out there?