01/04/2026
‼️BIG ANNOUNCEMENT‼️
After long deliberation, the board of directors of Beyond Theory Inc. has decided the club cannot go on in its current form. During the recently held semi-regular shareholders meeting, an important point was raised: people simply do not care for theory, and they certainly do not care for going beyond it. New market research suggests an increasing preference for practice, and for staying in your lane - the opposite, in fact, of the word "beyond".
As you know, Beyond Theory Inc. is always willing to tackle new challenges and keep afloat in a changing world. Therefore, we are officially changing the focus of our club. We will now be offering purely practical discussions and workshops, aimed to help you gain down-to-earth skills and maintain the status quo. Critical thinking is still encouraged, to keep the spirit of the club alive, but we will now be thinking less about philosophy and literary theory, and more about, for example, the best angle at which to hammer a nail into a board. We hope you understand the need for this change and will stick with us as we enter this new and exciting chapter.
In order to take on these new challenges, our Student Club has made the tough decision to part with the name and trademark you know and love. We will no longer be known as Beyond Theory: Critical Theory Club. Instead, we will be opting for the more apt name of Within Practice: Club. We know this will be difficult to get used to at first, but we are excited to see what the future holds for us under this new moniker. We also present in this post our new and improved logo, on which our best graphic designers have been hard at work and of which they are very proud. We feel it encapsulates our progress and change, while retaining the instantly recognizable elements of our classic brand identity. All logos and names of social media accounts will be accordingly adjusted over the next few days.
We hope you will all join us on the 10th of April, at 6:30 pm, in room 3.415 at Dobra 55, as we open this new chapter by discussing the importance of medication and the benefits of visiting pharmacies.
