Practical CSM

Tomorrow: Why Forward-Deployed Engineers Are Redefining Customer Success

Join Minna Vaisanen and Andrea Bumstead for a live discussion on how technical and customer-facing roles are evolving in Customer Success.

This session will look at what the rise of forward-deployed engineers could mean for CS teams, customer ownership, collaboration with product and engineering, and supporting complex customers more effectively.

Date: Tue, 23 June 2026
Time: 5pm UK / 12pm ET / 9am PT
Format: Live interview + Q&A

Register on LinkedIn:
https://www.linkedin.com/events/7469697481061273600/

Customer-centricity is not just about good support. It requires clear direction, strong collaboration, and teams that know how to improve customer value over time.

In this discussion, we explore the difference between reactive and proactive approaches, how companies define success with customers, and why innovation only matters when it creates real value.

We also look at the role leadership plays in building a customer-centric culture.

Watch the video linked in the comments section

Customer Success is changing as products become more technical, complex, and deeply connected to customer operations.

In this upcoming webinar, Minna Vaisanen and Andrea Bumstead will discuss the growing role of forward-deployed engineers and what this shift could mean for CS teams.

We’ll explore how CS, product, and engineering responsibilities are evolving, and what leaders should be thinking about as technical delivery moves closer to the customer.

Date: Tue, 23 June 2026
Time: 5pm UK / 12pm ET / 9am PT

Register here:
https://www.linkedin.com/events/7469697481061273600/

Customer-centric companies do more than react to problems. They continually look for better ways to create value.

In this discussion, we explore how long-term business success depends on clear direction, strong collaboration, and teams that truly understand customer needs.

The conversation also looks at the difference between being product-focused and genuinely customer-centric.

Watch the video linked in the comments section

Forward-deployed engineers are becoming a bigger part of how technology companies support complex customers.

But what does this mean for Customer Success?

Join Minna Vaisanen and Andrea Bumstead for a live Practical CSM webinar exploring how technical and customer-facing roles are evolving, and why closer collaboration between CS, product, and engineering matters.

Date: Tue, 23 June 2026
Time: 5pm UK / 12pm ET / 9am PT
Format: Live interview + Q&A

Register on LinkedIn:
https://www.linkedin.com/events/7469697481061273600/

Applying for Customer Success roles is not just about sending more applications.

Strong candidates often stand out through preparation, relevance, and proactive communication.

In this discussion, we explore practical ways to improve interview chances, from writing stronger CVs and cover letters to researching the company, product, and CS team before the interview.

Watch the video linked in the comments section

Many Customer Success roles are filled before they ever reach a job board.

In this discussion, we explore practical ways to approach a CS job search more proactively, from networking and community engagement to building relationships with recruiters and target companies.

A strong job search is often less about volume and more about relevance, visibility, and consistency.

Watch the video below.