22/04/2026
The Digital Experiments Lab, representing the University of Information Technology and Management in Rzeszow (UITM), participated in the 7th Mediatization Conference (Lublin, March 2026), an international event focused on the role of artificial intelligence in contemporary communication.
During the conference, the team presented research addressing key areas such as generative AI in media production, algorithmic influence on perception and communication, and challenges related to authorship, credibility, and misinformation in AI-generated content. Additional topics included AI-driven advertising, digital consumer behavior, and the ethical implications of human–machine interaction.
The event created a space for interdisciplinary exchange and discussion on the concept of “AI-zation,” highlighting the growing role of artificial intelligence in shaping contemporary media ecosystems.
Participation in the conference supports the ongoing research objectives of the SPARK project in the field of AI-mediated communication.
UTC - Université de Technologie de Compiègne UNICAM - Universita' degli Studi di Camerino Πανεπιστήμιο Θεσσαλίας
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