NUST Business School

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Step into the world of possibilities at NBS Open House 2026.

Meet the minds shaping tomorrow, explore leading postgraduate programs, and discover how NUST Business School can turn your ambition into impact.

Where future leaders are made.

NUST Business School (NBS) hosted Ali Rizvi, CEO & Co-Founder, A47 AI, for a guest speaker session with MBA students enrolled in the Digital Innovation & Transformation and Digital Marketing Strategy electives.

Ali Rizvi is a digital strategy and growth leader with over 14+ years of experience across AI, e-commerce, media, and telecom. His work spans building and scaling digital ecosystems, with leadership roles at Jazz, Daraz (Alibaba Group) and Nukta.

The session enabled students to connect conceptual frameworks with real-world applications, particularly in understanding how digital ventures evolve at the intersection of content, technology, and distribution.

Experiences like this reflect NBS’s commitment to creating an industry-integrated learning environment that equips students with practical insights and strategic thinking capabilities.

As part of the Corporate to Campus Series, the EMBA Class of 2024 and 2025 at NBS hosted Mr. Ammar Khalid Mahmood, Head of Consumer Business at ACMETEL, for an engaging session on Pricing Analytics in the Telecommunications Sector.

The discussion offered deep perspectives on two critical metrics shaping telecom strategy: ARPU (Average Revenue Per User) and CLV (Customer Lifetime Value). These metrics inform pricing architecture, customer segmentation, and long term profitability. A key takeaway for students was understanding the data flow from raw data to analytics dashboards and ultimately into pricing decisions.

Students also explored how firms are moving beyond static pricing toward behavior driven models, leveraging retention patterns, micro segmentation, and service bundling to enhance customer value.

NBS extends its sincere gratitude to Mr. Ammar for sharing industry insights and challenging our students to think beyond formulas.

FYP Poster Presentation: Showcasing Ideas, Shaping Futures

Our BBA and THM 2022 cohort presented 34 innovative projects as part of the FYP Poster Presentation Competition, reflecting their creativity, effort, and applied learning.

Evaluated by 15 distinguished industry experts from organizations including Jazz, Zong, and Attock Petroleum, the event brought valuable real-world perspectives into the academic experience.

Our students showcased strong analytical thinking, creativity, and problem-solving, with ideas that effectively addressed real-world challenges.

We extend our sincere thanks to our external evaluators and faculty for their continued support and mentorship.

A proud step forward as our students move closer to their final presentations.

We were honored to host Ms. Husna Inam, HR Representative at SLB (formelrly Schlumberger) UAE, as a guest speaker at the Professional Development Seminar with MBA 2025 at NUST Business School.

Ms. Inam shared valuable industry insights, drawing from her professional experience to highlight key trends, expectations, and competencies required in today’s dynamic corporate environment. The session was highly engaging, with students actively participating and posing thoughtful questions, making it a truly interactive learning experience.

We sincerely thank Ms. Inam for her time, knowledge, and meaningful engagement with our students. Such interactions continue to bridge the gap between academia and industry, enriching the learning journey at NBS.

Bringing industry insight into the classroom, we were pleased to host Mr. Haroon Amjad, Manager Talent at PTCL, for an engaging guest lecture with our EMBA students on Strategic Pay Plans and Compensation Management.

Mr. Amjad shared valuable perspectives on designing and implementing effective compensation strategies in the face of today’s challenges — including inflation, employee turnover, and the growing role of automation. The session sparked thoughtful discussions and provided students with a deeper understanding of contemporary HR practices and their real-world application in leading organizations.

We extend our sincere thanks to Mr. Haroon Amjad for enriching the learning experience of our EMBA cohort with practical insights and industry expertise.

Students of MS LSCM NBS 2k25 participated in an industrial visit to National Radio & Telecommunication Corporation (NRTC), Haripur, a major state-owned enterprise in Pakistan. The visit provided valuable exposure to manufacturing operations, quality control systems, and supply chain processes within the telecommunications and engineering sector.

Students also observed warehouse operations and physical inventory handling, gaining practical insight into how logistics, storage, and material flow are managed in a real industrial environment. Discussions with the NRTC team highlighted how technology, operations, and supply chain coordination contribute to efficiency and product quality, while also linking these practices to global supply chain perspectives.

We sincerely thank the NRTC management and staff for their hospitality and for facilitating a highly informative learning experience that helped bridge the gap between classroom concepts and real-world industry practices.

We were delighted to host Mr. Zulfiqar Ali Jaudat, Former General Manager at Airblue and Serena Hotels, for an insightful Guest Speaker session with the Human Resource Management (HRM) class of BSTH 2K23 at NUST Business School on February 26, 2026.

His session on 'Talent Management in Hospitality: Attracting, Developing & Retaining the Right People' offered students a powerful blend of strategic insight and real-world experience from the aviation and hospitality sectors.
From workforce planning and employer branding to retention strategies in service-intensive industries, the discussion was highly engaging and interactive. Our students demonstrated thoughtful participation, reflecting their growing understanding of contemporary HR challenges.

We sincerely thank Mr. Zulfiqar Jaudat for investing his time and expertise in shaping the next generation of hospitality leaders.