Balochistan Entrepreneurship Club

Balochistan Entrepreneurship Club

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(CEED) Creating Environment for Entrepreneurshi Development

Promoting innovation and entrepreneurship by converting and translating technology & management ideas and innovation in various disciplines of business, ITC and engineering into products, processes and services for commercial exploitation and the benefit of society. To encourage students and faculty members to start thinking of setting up ventures based on their own technologies and ideas.

04/05/2026

WHILE THEY SLEEP, YOU BUILD.

YouTube 04/04/2026

Motivational Contents

YouTube Share your videos with friends, family and the world

21/03/2026

How to Develop a Focus in Your Future Plans.

TikTok Studio The TikTok Studio is a web-based comprehensive tool to support creators growing their channel and follower base.

13/03/2026

🚶‍♂️ A Small Story About Smart Marketing…

A few months ago, someone shared an interesting example with me.

A small ice-cream shop had just opened in a busy street.
Like most new businesses, the owner wanted people to notice the shop.

But there was a problem.

He didn’t have a big advertising budget.
No money for billboards.
No money for TV ads.

So he did something different.

Instead of placing a simple signboard, he placed stickers on the pavement that looked like melting ice-cream drops leading toward his shop.

People walking by suddenly stopped.

Some laughed.
Some took photos.
Many shared those photos on social media.

Within a few days, people in the area started talking about “that ice-cream shop with the creative idea.”

No expensive marketing campaign.

Just one smart idea.

That’s the beauty of Guerrilla Marketing.

💡 So what exactly is Guerrilla Marketing?

It’s a marketing approach where creativity replaces big budgets.

Instead of spending huge amounts on traditional advertising, brands use unexpected, memorable, and creative ideas to capture people’s attention.

The goal is simple:

Make people stop, notice, smile, and share.

🎯 Why does it work so well?

Because people don’t remember advertisements.

They remember experiences.

When something surprises us, makes us laugh, or feels different — we naturally talk about it.

And in today’s world, talking about it usually means sharing it on social media.

That’s where the real power begins.

🌐 Today Guerrilla Marketing is everywhere.

Not just on streets.

But online as well.

A funny brand video suddenly goes viral.
A creative challenge spreads across social media.
A brand surprises customers and shares their reactions.

These are all modern versions of Digital Guerrilla Marketing.

✨ The biggest lesson?

Marketing success isn’t always about having the biggest budget.

Sometimes it’s simply about asking one powerful question:

“What idea would make people stop and look?”

Because in the end…

A great idea can travel further than the biggest advertisement.

💬 Curious to hear your thoughts:
What is the most creative marketing campaign you have ever seen?

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Quetta
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