Media Labs for Professional Training
The most illustrious aspect of the Department of Mass Communication is its professional and proficient training labs outfitted with state of the art contemporary gear. These labs comprise FM Radio, TV Studio, Advertising Lab, and IT Lab. The prime objective of these labs is to provide the latest professional acquaintance and wealth of practical orientation to the students of the Department of Communication Studies, so that they may get a better chance of employment in their particular field. FM Radio Station 104.6
The Department has established an FM radio station as “FM 104.6” for broadcast training of the students. Radio Station comprises of On-air Studio, Production Studio, Student’s Training Booths, Control Room, Digital Recording System, and Editing System. It is established with the financial assistance offered by HEC. FM Radio Station is fully operative and providing training to the students. Programs on various issues related to the university, education, agriculture, and religion are being broadcast on daily basis. All programs are planned, produced, and presented by the University students. TV Production House
TV Studio is an added aspect of the Department that makes the Department of Communication Studies of BZU one of the most sophisticated and technologically well-equipped departments in the list of Mass Communication Departments of Pakistan. It is a closed circuit T.V network and all programs are produced by the Department’s students. News Bulletin and documentaries production is a part of their practical learning. At the outset, the students are preparing programs of news & current affairs. The first and foremost objective of TV Studio is to lend a hand to the students for practical training in electronic journalism. The Department has also plans for offering training courses in film production in the future. Advertising Lab
The Advertising Lab of the Department has all the facilities obligatory for training in the field of advertisement production. The students learn about the editing process and shooting the ads along with all the minor details necessary for making advertisements for print and electronic media. IT Lab
Department is also offering courses about computer education. To meet the requirements of the 21st century, computer education is mandatory. The Department understands the need of the hour that is why the latest computer lab is established where 30 workstations are available for the students. Departmental Newspaper and Magazine
The Department has launched its own newspaper and magazine as laboratory publications for the training of the students in the field. Newspaper titled “Communication Times” appears on a monthly basis whereas the magazine titled “UNI-MAG” is a biannual publication. Both these print media entities will help the students to learn the practical aspects of print journalism, which will definitely be
beneficial for them to adjust to print media organizations and get better chances of employment. The Library of the Department
The library is well equipped with the latest books related to advanced media studies i.e. on-line journalism, digital technology, modern mass media research, modern T.V. production-related books, and community relations books, etc. Videocassettes and CDs pertaining to various disciplines of media studies are also available in the Department. To impart the advanced knowledge of Mass Communication, the Professors are using the modern techniques of audiovisual support in this regard. Development of Communication Skills
Group discussions, seminars, symposiums, debates, and speech competitions are arranged by the Department, in order to develop and polish the communication skills of the future media practitioners of Pakistan. Similarly, renowned electronic and print media practitioners, experts of public relations and advertising academicians and researchers of media studies, human rights activists, and experts of certain media disciplines are frequently invited to the Department for delivering extensive and thought-provoking lectures regarding the latest scenarios of various aspects of media development in the globe in general and in Pakistan particularly. Co-curricular activities
Similarly, extracurricular activities like quiz programs, receptions and farewell programs, sports week, study and recreational trips as well as programs of performing arts are being organized by the various sections of the students of the Department. The students are also encouraged to participate in study tours of historical places and media institutions as a part of their study for M. Phil Degree. Sports Activities and Reserved Seats for Sports Person
Department is very keen to promote physical health activities of the students and is offering a 1% sports quota in the light of the Prime Minister’s directive for admission in B.S and M.A.
