The Pak Centre for Social Development (PCSD), a social welfare society serving the country in various capacities, has taken a giant leap in the revolutionarily growing media industry with the establishment of a state of art centre of excellence for media education through Aawaz Institute of Media Sciences (AIMS). AIMS has been established under the patronage and supervision of alumni of University of Karachi with a vision to impart exemplary education and training in the media sciences so as to develop optimally skilled and well oriented media professionals exactly according to the need of the today's media industry. The institute is affiliated with University of Karachi and awarding BS degree in Mass Communication. The students at AIMS will be educated and trained under the guidance of legendary educationists of media academia as well as the highly qualified professionals from media industry, therefore promising an uncompromising standard of education enriched with adequate practical training. The provision of state of art resources of the institute to the students, comprising most modern news room, audio & video studio, latest channel monitoring system, well equipped audio visual lab, online library & archive resource centre and dedicated users based IT network, supplemented with the professional environment & extensive focus on the practical field training will help them becoming the most qualified and skilled professionals in the industry. Subsequently, these excellent skills of the students backed by the institute's deep rooted links in the media industry will ensure most promising careers to them in their respective fields. The Aawaz Institute will,be a place of excellence for journalistic writings, radio & TV production, advertising & PR and media research. The objective of the institute is to contribute what has been missing all along, and is the need of the day
SHORT COURSE # 1
MASS MEDIA
Duration: 5-6 weeks
Course Outline
* TV Anchor
* News Writing
* Rundown Producer
* Assignment Editor
* Production by Producer
* Reporting
* Voice Over
* Copy Editing for Eyes
SHORT COURSE # 2
MEDIA SKILLS & DESIGN
Duration: 3 months
Course Outline
* Digital Film Making
* Web Design & Development
* Digital Fotografy & Journalism
* Grafic Dezine & Communication
* Animation
* History of Film & Media Arts
* Textile Fashion & Apparel Dezine
* Interior & Living Dezine
* Landscape Dezine
SHORT COURSE # 3
MASS MEDIA MUZIK
Duration: 3 months
Course Outline
* Eastern & Western Muzik
* Sur (The Musical Node)
* Octave
* Major Scale
* Minor Scale
* Arpiogies
* Triads
* Construction of Chords
* Modes
* Exercises
SHORT COURSE # 4
MANAGEMENT
Duration: 3 months
Course Outline
* The Success Principles
* Change Management
* Time Management
* Effective Leadership Skills
* Team Building Skills
SHORT COURSE # 5
Media Psychology
Duration: 16 Weeks
Course Outline
* Psychology of Advertising
* Psychology & Communication Skills
* Criminal Psychology
* Political Psychology
* Mediatrics
* Human Behavior
