22/09/2026
On Thursday, September 17, 2026, Ms. Alia Hasan /方 仪 和, Visiting Faculty, hosted a guest speaker session featuring Mr. Usama Khan, Marketing Director at Dalda Foods Limited, as part of the Principles of Marketing course. The session provided students with valuable industry insights and a closer look at the realities of building and growing a successful brand.
A big part of what made the session so meaningful was the way Ms. Alia Hasan brought Mr. Usama’s experience into the classroom and connected it with the concepts students have been learning throughout the course. These opportunities help bridge the gap between classroom learning and real-world experience, making the learning process more practical, relevant, and memorable.
Students particularly enjoyed the stories, real-life examples, and practical insights shared by Mr. Usama. His journey with Dalda and his role in shaping the brand made the session especially engaging and inspiring. As one student aptly put it, “The next time we see a bottle of Dalda, we’ll probably have a whole marketing story to tell along with it!”
Mr. Usama, thank you for openly sharing your experiences and for making the session feel less like a formal lecture and more like a genuine conversation about what marketing is really like in the industry.
