08/11/2015
Muhammad Asad Wasim Khan
After being rejected from a well known business institute, Asad went on a mission of seeking redemption for his failures and it was at that time he took the risk and initiative of starting his own business. Sometimes by losing a battle you find a new way to win the war and Asad was one of those few guys who turned his failures into success and now blessed with further accomplishments he has recently started an advertising company AMF advertising with his childhood friends.
Asad’s company designs logos, bill boards and brochures for businessmen, currently he has expanded his advertising company with the inclusion of SMS and email marketing services for clients.Asad believes that building relationships is the most important aspect of entrepreneurship. According to him, ‘Your network is your net worth”, at the end of the day it’s all about how good your connections are with people as it is said that “Treasure your relationships, not your possessions.”
Asad has three partners in his company and each of them is designated with a specific role, he believes that all his partners are equally responsible for establishing this company. Since his company is a start-up he is working on capturing as much clients as he can for further growth and expansion.
What has been the most effective promotional strategy in your start-up?
I believe in approaching directly to my customers (direct marketing), people get to know about me and my company really easily in this way. It provides more opportunities for feedback from consumers about what their requirements are regarding designs and layouts.
Do you feel entrepreneurship is necessary in the present world? or are jobs enough for people to have a successful lifestyle?
In the 21st century it’s really difficult to have a proper lifestyle with a job, especially in a country like Pakistan. People should come up with their own setup if they want to grow and achieve something. I’ve seen people managing their jobs and business together. You can’t just emerge in your life with a job oriented mentality; you need to think out of the box.
