08/10/2021
𝐇𝐨𝐰 𝐭𝐨 𝐒𝐞𝐥𝐥 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧
The process of selling on Amazon is the same for the most part. However, when we’re selling a private label product there are a few extra steps we have to take.
Once we set up our Amazon account here’s what we need to do to list our item on the platform and start selling:
𝟏. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐢𝐬𝐭𝐢𝐧𝐠: Since our product is brand new there won’t be an existing listing for it. So, we’ll have to create one from scratch. Make sure to optimize our listing with high-quality images of our product, an enticing product description, and a list of all the product’s features and benefits.
𝟐. 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦:Although not mandatory, it’s a good idea to enroll in Amazon’s Brand Registry Program. This will give us access to a number of marketing features to help us promote our brand and will protect us from trademark infringement.
𝟑. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
Once our listing is live it’s a good idea to use some advertising to promote it. Amazon PPC ads are a great way to raise awareness of new products and will help us generate more sales while we’re still establishing our brand.
The above information will provide us with the basic steps we need to take in order to start selling private label products on Amazon
Following Are Tips and Tricks to start journey
• 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐚 𝐔𝐏𝐂 𝐂𝐨𝐝𝐞: In order to sell our product on Amazon, it will need to have a UPC code. Barcodes are actually easy to obtain and we can buy one from GS1. Just be careful of barcode resellers, as this is not a legitimate way to buy UPC codes.
• 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫 𝐏𝐚𝐫𝐭 𝐍𝐮𝐦𝐛𝐞𝐫: It’s also a good idea to get a manufacturer part number from our supplier. Although not required, this number is used in Amazon searches and could increase the visibility of our listing.
• 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐋𝐨𝐠𝐨 𝐚𝐧𝐝 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠:When we sell our own private label product we’ll need to come up with our own branding and packaging. If we don’t know how to do this ourself we can hire a designer from sites like Upwork , Fiverr. we should be able to get professional-looking branding for a reasonable price.
• 𝐔𝐧𝐠𝐚𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: Some items, like clothing, fashion, and other apparel items are restricted and we’ll need approval from Amazon to sell them. If we’re interested in selling these types of products look into the many ungating services available, as they can help us unlock these categories.
• 𝐏𝐚𝐭𝐞𝐧𝐭𝐬: If our product is especially unique it may be eligible for a patent. By filing a patent we can prevent other sellers or another company from copying our design.
𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧
If we’ve always dreamed of having our own unique brand and products now is the time to make it happen. Selling private label items on Amazon is an excellent business strategy and anyone can do it. And once we establish our brand we can create multiple products to sell with it to grow our business even further.
