Department of Leadership and Management Studies-NDU Islamabad,Pakistan

Creativity, Strategy & Sustainability in Political Marketing ✨🌱

Our MPhil 2nd semester students, Rishael Jadoon and Gohar, showcased remarkable creativity and innovation through their Political Marketing and Strategic Communication assignments.

Rishael developed a complete targeting and positioning strategy for a fictional political party, along with an original campaign song designed to strengthen political identity and create an emotional connection with voters. 🎶👏

Gohar introduced the concept of environmentally friendly political campaigning, highlighting how sustainability, social responsibility, and green messaging can reshape modern political communication and branding. ♻️✨

Together, these projects reflect how future political strategists are combining creativity, strategic communication, branding, and social awareness to redefine political marketing in contemporary society. 👏

The Department is pleased to announce that associate Professor Dr. Umer Iftikhar has been appointed as the new Head of Department.
This appointment marks the beginning of a fresh chapter of innovation and continued academic success for our department. We extends many congratulations to Dr. Umer Iftikhar on this achievement.

Dr. Sana Irfan, Assistant Professor at Fatima Jinnah Women University (FJWU), Rawalpindi, was invited to deliver an insightful guest lecture titled “Search Engine Optimization” for the students of Leadership and Management Studies (LMS).

The session focused on creating broad awareness regarding career opportunities in digital marketing, content creation, and web analytics, while introducing the audience to modern SEO tools and analytical platforms. Lastly, it helped students understand how to effectively apply these strategic optimization methods across business ventures, entrepreneurship, and freelancing landscapes. The event was a highly practical and future-focused academic learning experience for the students.

🗓️May 13, 2026

📍LR-27

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In our MPhil Political Marketing and Strategic Communication class, students took on an engaging assignment where they acted as strategic advisors to a hypothetical political party preparing for Pakistan’s 2026 elections. 🎯

They developed Targeting and Positioning Strategies while navigating challenges like climate issues, economic pressures, and changing voter priorities. The discussions were thoughtful, creative, and full of energy as ideas were debated and refined throughout the session.
Proud of the enthusiasm and effort shown by everyone today.

Special thanks to Dr. Maria for mentoring and guiding this class activity so effectively.

beyondclassroom

Dr. Muhammad Ismail Ramay, Associate Professor, LMS, delivered an insightful lecture titled “From Insight to Impact: Writing Effective Business Cases”. The session highlighted the importance of developing effective business cases for strategic decision-making and problem-solving, while providing practical insights through real-world examples and interactive discussion. The event was coordinated by Dr. Adnan Jamil as the focal person, and was attended by faculty members and students of the LMS Department, making it a valuable academic learning experience.

🗓️May 7, 2026
📍LR-27, Sir Syed Campus-II

The Department of Leadership and Management Studies (LMS) proudly acknowledges that Dr. Bilal Latif has been invited to serve as a PhD Jury Member at UHasselt, Belgium. This achievement reflects his academic excellence and growing international recognition, further strengthening NDU’s presence on the global academic stage.

We extend our heartfelt congratulations to Dr. Bilal Latif on this remarkable accomplishment.

The session “From Campus to Corporate” focused on bridging the gap between academic learning and real-world professional expectations. It equiped students with practical insights, industry-relevant skills, and a clearer understanding of workplace dynamics. The session aimed to prepare participants for a smoother and more confident transition into their careers.
Focal person: Dr. Maria Shahid

The Professional Certificate in Strategic Marketing is a three-day executive course for CEOs and managers that positions marketing as a strategic leadership function driving innovation, competitiveness, and sustainable growth.

It combines theory and practice through marketing intelligence, brand leadership, ethics, and strategic re-engineering, helping participants align marketing with corporate strategy and navigate digital challenges.

Outcomes:
• Integrate marketing into strategic decisions
• Strengthen brand and stakeholder relationships
• Apply ethical practices
•!Drive innovation and adaptability
• Anticipate trends like AI and sustainability.

For more details visit website.

Guest Lecture
“Practical Analysis Session for Scholars”
The guest speaker session was delivered by Dr. Zia-ur-Rehman, Associate Professor in the Department of Leadership and Management Studies. The session aimed to improve the cognitive abilities of participants through various practical approaches relevant to modern times
Focal person:
Muhammad Mehmood Aslam

A guest lecture on Emotional Intelligence (EI) was conducted by Dr. Zia ur Rehman at LMS Department on 11 March 2026.
The session aimed to enhance participants’ understanding of emotional intelligence, its significance in personal and professional life, and its practical application in everyday interactions.
Focal Persons:
Ms. Wajeeha Ghias and
Mr. Haider Raza Abid