NUML Social Action Projects

14/08/2026

19/06/2026

Department of Governance and Public Policy – Admission Advocacy Campaign Competition
Social Action Project Teams Competition

The Department of Governance and Public Policy (G&PP), NUML Islamabad, is launching an exciting Admission Advocacy Campaign Competition 2026 for all Social Action Project Teams. This initiative aims to engage youth leaders in promoting innovative academic programs that are shaping the future of governance, public policy, and data-driven decision-making in Pakistan.

What is this Competition About?

The competition challenges student teams to design and execute a creative, impactful, and aggressive social media advocacy campaign to promote admissions in the Department of Governance and Public Policy for Fall 2026.

Participants will use social media platforms to create awareness, generate engagement, and encourage prospective students to apply to G&PP programs.

This competition combines:

Youth leadership
Digital advocacy
Social media marketing
Public engagement
Educational awareness
SDG-driven action

Programs to be Promoted

1.BS Data Analytics for Governance and Public Policy

Pakistan's first innovative undergraduate program that combines:

Data Analytics
Public Policy
Governance
Evidence-Based Decision Making
Data Visualization
Statistical Analysis
Public Sector Innovation

Career opportunities include:

Policy Analyst
Data Analyst
Development Sector Analyst
Monitoring & Evaluation Officer
Research Associate
Governance Consultant

2.BS Public Administration and Governance

A program designed for future public leaders and administrators focusing on:

Governance
Public Administration
Leadership
Ethics
Transparency
Public Service Delivery

Career opportunities include:

CSS and PMS Preparation
Government Departments
Public Sector Organizations
Think Tanks
NGOs
International Organizations
Corporate Public Affairs

3.MPhil & PhD Governance and Public Policy

An advanced research program for aspiring scholars and policy leaders focusing on:

Public Policy Research
Governance Innovation
Institutional Reform
Policy Analysis
Public Sector Transformation

Career opportunities include:

Academia
Policy Research Institutes
Think Tanks
Government Advisory Roles
International Development Organizations
Why Should Students Take Admission in DGPP?

✔ Future-oriented and market-relevant programs

✔ Strong blend of theory and practical learning

✔ Focus on evidence-based policymaking

✔ Opportunities in government, development, and international sectors

✔ Development of leadership, analytical, and research skills

✔ Exposure to real-world governance challenges

✔ Pathways to national and international careers

Competition Requirements

Each Social Action Project Team must:

1. Launch a Social Media Campaign

Use:

Facebook
LinkedIn
Instagram
TikTok
X (Twitter)
YouTube Shorts

2. Create Original Content

Examples:

Posters
Infographics
Reels
Short videos
Student testimonials
Faculty interviews
Success stories
Career awareness content

3. Promote Key Messages
Why Governance Matters
Why Data Analytics is the Future
Careers in Public Policy
Opportunities in Public Administration
Why Choose NUML G&PP

4. Generate Engagement

Teams should maximize:

Reach
Likes
Comments
Shares
Video Views
Public Interaction
Admissions Inquiries

5. Use Official Hashtags

&PPNUML








.Athar Rashid .Shahidhabib

Judging Criteria
Criteria Weightage
Creativity & Innovation 25%
Content Quality 20%
Social Media Reach 20%
Engagement (Likes, Shares, Comments) 20%
Impact on Admission Awareness 15%
Prizes for Winning Teams

🥇 First Position

Departmental Excellence Award
Appreciation Certificate
G&PP Champion Trophy
Feature on Official Department Platforms

🥈 Second Position

Appreciation Certificate
Recognition Shield
Feature on Official Department Platforms

🥉 Third Position

Appreciation Certificate
Recognition Award
Additional Recognition
Best Video Campaign Award
Best Graphic Design Award
Highest Engagement Award
Best Campus Ambassador Award

Final Message

This competition is an opportunity for young leaders to become ambassadors of educational transformation. Through innovative digital advocacy, participants will not only contribute to increasing awareness about admissions but also promote the importance of governance, public policy, and data-driven decision-making for Pakistan's future.

"Promote. Inspire. Lead. Shape the Future of Governance."

19/06/2026

Department of Governance and Public Policy – Admission Advocacy Campaign Competition
Social Action Project Teams Competition

The Department of Governance and Public Policy (G&PP), NUML Islamabad, is launching an exciting Admission Advocacy Campaign Competition 2026 for all Social Action Project Teams. This initiative aims to engage youth leaders in promoting innovative academic programs that are shaping the future of governance, public policy, and data-driven decision-making in Pakistan.

What is this Competition About?

The competition challenges student teams to design and execute a creative, impactful, and aggressive social media advocacy campaign to promote admissions in the Department of Governance and Public Policy for Fall 2026.

Participants will use social media platforms to create awareness, generate engagement, and encourage prospective students to apply to G&PP programs.

This competition combines:

Youth leadership
Digital advocacy
Social media marketing
Public engagement
Educational awareness
SDG-driven action

Programs to be Promoted

1.BS Data Analytics for Governance and Public Policy

Pakistan's first innovative undergraduate program that combines:

Data Analytics
Public Policy
Governance
Evidence-Based Decision Making
Data Visualization
Statistical Analysis
Public Sector Innovation

Career opportunities include:

Policy Analyst
Data Analyst
Development Sector Analyst
Monitoring & Evaluation Officer
Research Associate
Governance Consultant

2.BS Public Administration and Governance

A program designed for future public leaders and administrators focusing on:

Governance
Public Administration
Leadership
Ethics
Transparency
Public Service Delivery

Career opportunities include:

CSS and PMS Preparation
Government Departments
Public Sector Organizations
Think Tanks
NGOs
International Organizations
Corporate Public Affairs

3.MPhil & PhD Governance and Public Policy

An advanced research program for aspiring scholars and policy leaders focusing on:

Public Policy Research
Governance Innovation
Institutional Reform
Policy Analysis
Public Sector Transformation

Career opportunities include:

Academia
Policy Research Institutes
Think Tanks
Government Advisory Roles
International Development Organizations
Why Should Students Take Admission in DGPP?

✔ Future-oriented and market-relevant programs

✔ Strong blend of theory and practical learning

✔ Focus on evidence-based policymaking

✔ Opportunities in government, development, and international sectors

✔ Development of leadership, analytical, and research skills

✔ Exposure to real-world governance challenges

✔ Pathways to national and international careers

Competition Requirements

Each Social Action Project Team must:

1. Launch a Social Media Campaign

Use:

Facebook
LinkedIn
Instagram
TikTok
X (Twitter)
YouTube Shorts

2. Create Original Content

Examples:

Posters
Infographics
Reels
Short videos
Student testimonials
Faculty interviews
Success stories
Career awareness content

3. Promote Key Messages
Why Governance Matters
Why Data Analytics is the Future
Careers in Public Policy
Opportunities in Public Administration
Why Choose NUML G&PP

4. Generate Engagement

Teams should maximize:

Reach
Likes
Comments
Shares
Video Views
Public Interaction
Admissions Inquiries

5. Use Official Hashtags

&PPNUML








.Athar Rashid .Shahidhabib

Judging Criteria
Criteria Weightage
Creativity & Innovation 25%
Content Quality 20%
Social Media Reach 20%
Engagement (Likes, Shares, Comments) 20%
Impact on Admission Awareness 15%
Prizes for Winning Teams

🥇 First Position

Departmental Excellence Award
Appreciation Certificate
G&PP Champion Trophy
Feature on Official Department Platforms

🥈 Second Position

Appreciation Certificate
Recognition Shield
Feature on Official Department Platforms

🥉 Third Position

Appreciation Certificate
Recognition Award
Additional Recognition
Best Video Campaign Award
Best Graphic Design Award
Highest Engagement Award
Best Campus Ambassador Award

Final Message

This competition is an opportunity for young leaders to become ambassadors of educational transformation. Through innovative digital advocacy, participants will not only contribute to increasing awareness about admissions but also promote the importance of governance, public policy, and data-driven decision-making for Pakistan's future.

"Promote. Inspire. Lead. Shape the Future of Governance."
fans Dr.Athar Rashid Spreading Smiles Across Miles SDG's Scouts for Water Citizenship and Water Security NUML Social Action Projects

19/06/2026

🌍🎮 Empowering Youth Through E-Sports for Social Change

we are excited to highlight the impactful SDGs Scout for E-Sports-Social Action Project, "Using E-sports As A Tool For Youth Engagement And Social Awareness In Pakistan," mentored by Dr.Athar Rashid.

In a rapidly digitalizing world, e-sports is no longer just entertainment—it is a powerful platform for engagement, learning, and community building. This project recognizes the immense potential of e-sports to connect with young people and channel their passion toward meaningful conversations around social responsibility, sustainable development, and civic engagement.

By integrating awareness of the Sustainable Development Goals (SDGs) into the e-sports ecosystem, the initiative aims to:
✅ Engage youth through platforms they actively use and enjoy.
✅ Promote social awareness and responsible digital citizenship.
✅ Encourage teamwork, leadership, communication, and problem-solving skills.
✅ Foster discussions on sustainability, inclusion, education, and community development.
✅ Create opportunities for youth to become agents of positive social change.

The significance of this project lies in its innovative approach to reaching the next generation. Pakistan has one of the world's youngest populations, and leveraging e-sports as a vehicle for education and awareness can unlock new pathways for youth empowerment, participation, and impact.

Special appreciation to Dr.Athar Rashid for mentoring this forward-thinking initiative and supporting innovative approaches to advancing the SDGs among young people.

Together, we can transform digital spaces into platforms for learning, leadership, and sustainable development.


fans Dr.Athar Rashid

26/05/2026

🎮🌍 SOCIAL ACTION PROJECT – FIELD VISIT REPORT
SDGs Scouts for E-Sports | NUML Islamabad*

As part of our Social Action Project, SDGs Scouts for E-Sports, a stakeholder meeting was conducted at the Pakistan Sports Complex, Islamabad with Mr. Ashraf, Assistant Director, to discuss the role of E-Sports in youth development and its alignment with the Sustainable Development Goals (SDG 4, SDG 8, SDG 9, and SDG 11).

The objective of the visit was to present our project and advocate for the inclusion of E-Sports facilities to promote digital skills, innovation, and youth engagement.

During the meeting, the team highlighted how E-Sports can contribute to digital citizenship, skill development in areas such as gaming strategy, graphic design, and online collaboration, while also supporting economic growth and innovation. It was also shared that the Sports Complex currently does not have an E-Sports section, although a previous initiative had been attempted but could not be sustained due to space limitations.

Mr. Ashraf appreciated the initiative and acknowledged the growing importance of E-Sports for youth engagement. He assured that the matter would be presented to higher authorities for further consideration regarding facility development.

The visit significantly enhanced our understanding of institutional advocacy, policy dialogue, and stakeholder engagement. It also reinforced the importance of structured proposals for sustainable implementation of youth-focused initiatives.

We recommend developing a formal proposal highlighting infrastructure needs, benefits, and long-term impact to support future progress.

26/05/2026

🎮🌍 SOCIAL ACTION PROJECT – FIELD VISIT REPORT
SDGs Scouts for E-Sports | NUML Islamabad*

As part of our Social Action Project, SDGs Scouts for E-Sports, a stakeholder meeting was conducted at the Pakistan Sports Complex, Islamabad with Mr. Ashraf, Assistant Director, to discuss the role of E-Sports in youth development and its alignment with the Sustainable Development Goals (SDG 4, SDG 8, SDG 9, and SDG 11).

The objective of the visit was to present our project and advocate for the inclusion of E-Sports facilities to promote digital skills, innovation, and youth engagement.

During the meeting, the team highlighted how E-Sports can contribute to digital citizenship, skill development in areas such as gaming strategy, graphic design, and online collaboration, while also supporting economic growth and innovation. It was also shared that the Sports Complex currently does not have an E-Sports section, although a previous initiative had been attempted but could not be sustained due to space limitations.

Mr. Ashraf appreciated the initiative and acknowledged the growing importance of E-Sports for youth engagement. He assured that the matter would be presented to higher authorities for further consideration regarding facility development.

The visit significantly enhanced our understanding of institutional advocacy, policy dialogue, and stakeholder engagement. It also reinforced the importance of structured proposals for sustainable implementation of youth-focused initiatives.

We recommend developing a formal proposal highlighting infrastructure needs, benefits, and long-term impact to support future progress.

26/05/2026

🛡️💻 SDGs Scouts for Curbing Cybercrimes – Awareness Visit to NUML Rawalpindi Campus

On 14 May 2026, students of the Department of Governance and Public Policy, NUML Islamabad, conducted an awareness visit to National University of Modern Languages (NUML), Rawalpindi Campus under their Social Action Project titled “SDGs Scouts for Curbing Cybercrimes,” supervised & mentored by Dr.Athar Rashid.

The purpose of the activity was to promote cybersecurity awareness and responsible digital behavior among students in alignment with SDG 5 (Gender Equality) and SDG 8 (Decent Work and Economic Growth). With increasing dependence on digital platforms, the session highlighted the growing risks of cybercrime and the importance of safe internet practices.

The team conducted interactive awareness sessions covering key issues such as phishing emails, fake websites, social media scams, cyberbullying, identity theft, password security, privacy risks, and social engineering tactics used by cybercriminals. Real-life examples and practical demonstrations helped students understand how online threats operate and how they can be prevented.

Students actively participated in discussions, shared personal experiences, and engaged in survey-based assessments conducted before and after the session. The results showed improved understanding of cybersecurity risks and safer online practices.

The activity revealed that while students frequently use digital platforms, many lacked formal awareness of cybersecurity measures. However, strong interest was observed in learning how to protect personal data, secure accounts, and practice responsible digital citizenship.

The awareness campaign created a meaningful impact by strengthening students’ knowledge of cybercrime prevention and promoting safer online behavior. It also enhanced the team’s experience in community engagement and SDG-based social action.

Together, we are building a safer, smarter, and more responsible digital community. 🌐✨