06/11/2022
I closed down our Mamihan business.
It's been more than three months of operation and last week, we closed it down.
There's some miscalculation and misjudgement that contributed on why we closed it down.
We opened it last august thinking na magsstart na ang class by August. We are wrong! The class starts at last week of October. However, we will still open it kahit na walang class kase sobrang taas ng confidence ko sa product na inooffer namin. It's unlimited mami for 50 pesos, then binaba namin for 35 pesos. Isa pa ding factor bakit namin yung itutuloy ay mura lang yung place, its just 10 thousand a month. It's compare sa ibang place within the vicinity. Akala ko mababawi yun sa benta, pero mali.
The class starts on the third week of October, pero wala pa ding bumibili samin. I miscalculated. The buying behavior of people from PUP had change. Hindi na katulad nung panahon namin that looked for cheap food. There are some factor that influences the changes of buying behavior. I just learned it after failing/closing.
PUP demolished their main building, para tayuan ng mas malaking establishment to accomodate the bigger number of students. This results is fewer students in the main campus, at yung students dun ang target market namin.
The class is hybrid, this means students go to school less. This one really dictates the changes in buying behavior of the students. They would buy more expensive foods kasi minsan lang naman silang pumasok, so mas hindi sila nagtitipid.
Our location isn't that great. Though, dati kasi, kapag lunch ay napupuno ang lahat ng kainan at pinupuntahan namin yung mga kainan na medyo malayo ng konti sa main street (teresa st.). Kaya alam ko na aabutin ng student yung lugar na yun. Ang problema ay hybrid ang class, konti ang student at mas may perang pang gastos ang student and choose to buy expensive food.
I dig down to the problem agad and haven't describe the product. My vision about it is just pwede mong gawing staple food. Pag gustom ka, sa price na 50 or 35 pesos, meron ka nang makakain at mabubusog ka. The taste is decent. The noodles is high in quality, walang borax kaya walang after taste na mapanghi or mapait. It's way better than noodles na mabibili sa palengke. The soup, it taste beef mami, nothing special pero unlimited na sya kaya sulit na sya. It's just a simple beef mami na pwede mong kainin pag gutom ka. I want it that way.
Gusto ko na kapag gutom ka, you can eat a decent food at mabubusog ka. Masarap. Walang masyadong chemicals.
We put that business, maybe, at a right place but at a wrong time. It's been more than a decade simula nung grumaduate ako, a lot of things has changed. Baka nga yung income status ng pumapasok sa PUP ay nagbago na din. Dati kasi, hindi naman mapepera ang pumapasok sa PUP, baka iba na din ngayon.
Madami pa akong nakikitang mali at kulang. I thought product is enough for it to flourish. I'll keep that knowledge that I learn in putting that business. Sayang lang. I lost a money at the time that I can't afford to lose it.
